the fieldwork blog

FAQ: Fieldwork Management of Mock Trial Scenarios

At Fieldwork, our job is to create the right environment for focus groups, mock juries and other group events needed for trial consultants. It’s our privilege to listen to our clie...

CPG Insights in a Post-COVID World

One thing we now know about the global pandemic is that patterns were interrupted. A fall and winter without a vaccine means that people’s behavior remains in flux.

5 Considerations For Human Factors Testing

The medical device industry is an innovation hot spot. Each of these innovations goes through rigorous FDA approval beyond the original research and development process. When a pro...

Think You’ve Had a Challenging Research Situation? Now Try that with Kids!

You can imagine that conversations in a small focus group, or an in-depth interview (IDI) can be pretty up-close and personal. Now imagine your interview subject likes bathroom hum...

3 Pitfalls of DIY Recruiting

If 2020 were a word we might choose DISRUPTION. Lives were disrupted. Travel was disrupted. Work was disrupted. Even your favorite meal at your favorite local cafe was disrupted. W...

Embrace the Research Space: Face-to-Face is Back and Here to Stay

For many years, the main concern for research has been agility. Getting research done quickly was a concern as brands knew that consumer opinion was changing at a more rapid pace t...

4 Reasons Not To Cut Corners on Virtual Market Research

Market research has been a great industry for innovation. Technology, tools and DIY platforms have helped brands reach consumers more quickly and source gut-checking insights to he...

Fieldwork's Response to COVID-19

Fieldwork’s Commitment to Safe, Successful In-Person Research Fieldwork remains committed to the safety and well-being of our staff, clients, and participants. Our leadership team ...

Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

“By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a journey without getting ready and neither do we. Preparation is engrained into our...

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