the fieldwork blog

Navigating Uncharted Waters

By on Jun 15, 2020

Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Sarah and host, Priscilla McKinney, discuss the vital roles comm...

Read More

Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

By on Jun 10, 2020

Moderators who conduct traditional facility-based qualitative research have long been the road warriors of the research industry. They spend money and time traveling from city to c...

Read More

Communication Keys During a Crisis

By on May 26, 2020

Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Becky and host, Priscilla...

Read More

8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

By on May 20, 2020

While online focus groups have been in use for a long time, it was not until recently many insights professionals began experiencing the significant advances in online qualitative ...

Read More

5 Reasons Moderators Choose Virtual Research

By on May 06, 2020

We're living in a time where many focus groups and other qualitative projects are shifting to online research. Moderators with extensive experience in traditional, in-person qualit...

Read More

How Fieldwork is Built to Adapt During Unforeseen Circumstances

By on Apr 30, 2020

The need for flexibility is imperative in any business environment. In light of stay at home orders, and continued social distancing for the foreseeable future, our team has been a...

Read More

Celebrating Success in Uncertain Times

By on Apr 27, 2020

Natalie Renna, President of Fieldwork Minneapolis, joined host Priscilla McKinney on Little Bird Marketing's Ponderings From the Perch podcast to discuss her new position with Fiel...

Read More

How Fieldwork Uses Social Media to Recruit Fresh Respondents in this Unique Time

By on Apr 20, 2020

Flexibility is key during times of uncertainty. Virtual focus groups, when properly recruited and hosted, have proven to be an effective solution to meeting research needs in uniqu...

Read More

Qualitative Market Research: Pros & Cons of Moving Your Study Online

By on Mar 31, 2020

Data collection is a constant puzzle from product development to marketing & sales, but put all the pieces in the right place, and strategies form a picture ready for action. For m...

Read More

The Importance of Workplace Culture

By on Feb 27, 2020

It's rare these days to find employees who have stayed with the same company after a handful of years. The norm is to always be looking for your next opportunity, but what does tha...

Read More