the fieldwork blog

8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

While online focus groups have been in use for a long time, it was not until recently many insights professionals began experiencing the significant advances in online qualitative ...

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5 Reasons Moderators Choose Virtual Research

We're living in a time where many focus groups and other qualitative projects are shifting to online research. Moderators with extensive experience in traditional, in-person qualit...

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How Fieldwork is Built to Adapt During Unforeseen Circumstances

The need for flexibility is imperative in any business environment. In light of stay at home orders, and continued social distancing for the foreseeable future, our team has been a...

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Celebrating Success in Uncertain Times

Natalie Renna, President of Fieldwork Minneapolis, joined host Priscilla McKinney on Little Bird Marketing's Ponderings From the Perch podcast to discuss her new position with Fiel...

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How Fieldwork Uses Social Media to Recruit Fresh Respondents in this Unique Time

Flexibility is key during times of uncertainty. Virtual focus groups, when properly recruited and hosted, have proven to be an effective solution to meeting research needs in uniqu...

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Qualitative Market Research: Pros & Cons of Moving Your Study Online

Data collection is a constant puzzle from product development to marketing & sales, but put all the pieces in the right place, and strategies form a picture ready for action. F...

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The Importance of Workplace Culture

It's rare these days to find employees who have stayed with the same company after a handful of years. The norm is to always be looking for your next opportunity, but what does tha...

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Q & A: Fieldwork LA - Orange County President Kami Celano on Sourcing Quality Research Participants No Matter the Location

  Our world-class Fieldwork facilities are run by local Presidents who play a major role in fostering meaningful relationships and are proactive in the day-to-day operations. We ca...

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One Stop Shop: Market Research Services Made Easy

If there’s one guarantee about conducting research it’s that it can become overwhelming. From designing questionnaires, recruiting quality respondents, setting up focus groups, ana...

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Q & A: Fieldwork Atlanta President Kate Krohn on Respondent Recruitment Excellence

At Fieldwork, our world-class facilities are run by local presidents who are proactive in the day-to-day operations and play a major role in fostering company-wide success. Recentl...

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