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    Content to Support Your Research

    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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    FAQ: Fieldwork Management of Mock Trial Scenarios

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    FAQ: Fieldwork Management of Mock Trial Scenarios

    At Fieldwork, our job is to create the right environment for focus groups, mock juries, and other..

    3 min read
    Think You’ve Had a Challenging Research Situation? Now Try that with Kids!

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    Think You’ve Had a Challenging Research Situation? Now Try that with Kids!

    You can imagine that conversations in a small focus group, or an in-depth interview (IDI) can be..

    4 min read
    3 Pitfalls of DIY Recruiting

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    3 Pitfalls of DIY Recruiting

    If 2020 were a word we might choose DISRUPTION. Lives were disrupted. Travel was disrupted. Work..

    3 min read
    Navigating Uncharted Waters with Sarah Kotva

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    Navigating Uncharted Waters with Sarah Kotva

    Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From..

    1 min read
    Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

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    Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

    Moderators who conduct traditional facility-based qualitative research have long been the road..

    3 min read
    Communication Keys During a Crisis

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    Communication Keys During a Crisis

    Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on..

    1 min read
    8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

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    8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

    While online focus groups have been in use for a long time, it was not until recently many insights..

    5 min read
    How Fieldwork is Built to Adapt During Unforeseen Circumstances

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    How Fieldwork is Built to Adapt

    The need for flexibility is imperative in any business environment. In light of stay-at-home..

    3 min read
    Celebrating Success in Uncertain Times

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    Celebrating Success in Uncertain Times

    Natalie Renna, President of Fieldwork Minneapolis, joined host Priscilla McKinney on Little Bird..

    1 min read
    How Fieldwork Uses Social Media to Recruit Fresh Respondents in this Unique Time

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    How Fieldwork Uses Social Media to Recruit Fresh Respondents

    Flexibility is key during times of uncertainty. Virtual focus groups, when properly recruited and..

    2 min read
    Qualitative Market Research: Pros & Cons of Moving Your Study Online

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    Qualitative Market Research: Pros & Cons of Moving Your Study Online

    Data collection is a constant puzzle from product development to marketing & sales, but put all the..

    3 min read
    The Importance of Workplace Culture with Crystal Majik

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    The Importance of Workplace Culture

    It's rare these days to find employees who have stayed with the same company after a handful of..

    1 min read