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    Content to Support Your Research

    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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      How Fieldwork Recruits Your Target Audience

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      How Fieldwork Recruits Your Target Audience

      From small towns to global cities and niche audiences to mass numbers, Fieldwork has earned the..

      2 min read
      7 Top Moderator Tips to Increase Respondent Engagement

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      7 Top Moderator Tips to Increase Respondent Engagement

      Focus groups are a tried-and-true research methodology where respondent engagement is vital to..

      4 min read
      9 Best Tips When Conducting Online Focus Groups

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      9 Best Tips When Conducting Online Focus Groups

      If there were one cardinal sin of conducting virtual research, it would be the assumption that it..

      5 min read
      Best Practices for UX Research With Kids

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      Best Practices for UX Research With Kids

      “When I was a kid…” the phrase begins. What typically follows is some story in which “kids these..

      5 min read
      FAQ: Fieldwork Management of Mock Trial Scenarios

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      FAQ: Fieldwork Management of Mock Trial Scenarios

      At Fieldwork, our job is to create the right environment for focus groups, mock juries, and other..

      3 min read
      Think You’ve Had a Challenging Research Situation? Now Try that with Kids!

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      Think You’ve Had a Challenging Research Situation? Now Try that with Kids!

      You can imagine that conversations in a small focus group, or an in-depth interview (IDI) can be..

      4 min read
      3 Pitfalls of DIY Recruiting

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      3 Pitfalls of DIY Recruiting

      If 2020 were a word we might choose DISRUPTION. Lives were disrupted. Travel was disrupted. Work..

      3 min read
      Navigating Uncharted Waters with Sarah Kotva

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      Navigating Uncharted Waters with Sarah Kotva

      Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From..

      1 min read
      Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

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      Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

      Moderators who conduct traditional facility-based qualitative research have long been the road..

      3 min read
      Communication Keys During a Crisis

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      Communication Keys During a Crisis

      Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on..

      1 min read
      8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

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      8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

      While online focus groups have been in use for a long time, it was not until recently many insights..

      5 min read
      How Fieldwork is Built to Adapt During Unforeseen Circumstances

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      How Fieldwork is Built to Adapt

      The need for flexibility is imperative in any business environment. In light of stay-at-home..

      3 min read