the fieldwork blog

The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce

Every chef has those “secret” ingredients that make them great. Some ingredients are predictable and easy to find. However, others take a little more effort to acquire and expertis...

Diversity, Inclusivity and Authenticity in Market Research

Thinking about inclusion in research for customer experience has huge benefits. It means gaining new customers' allegiance and captivating existing ones.  Far too often, recruiting...

Expert Medical Device Testing Must-Haves

In the highly regulated world of medical device testing, details are important. Established standards, governmental regulations, and manufacturers product development processes are...

How to Convince Your Stakeholders to Conduct In-Person Research

While global circumstances required that we find creative ways to gain insights from consumers, healthcare professionals, patients and business leaders over the last few years, the...

The Magic of In-Person Research

There is a time and place for everything when it comes to researching and connecting with your customer. But there’s just no replacement for the sort of synergy, body language, eye...

FAQ: Fieldwork Management of Mock Trial Scenarios

At Fieldwork, our job is to create the right environment for focus groups, mock juries, and other group events needed for trial consultants. It’s our privilege to listen to our cli...

Embrace the Research Space: Face-to-Face is Back and Here to Stay

For many years, the main concern for research has been agility. Getting research done quickly was a concern as brands knew that consumer opinion was changing at a more rapid pace t...

Fieldwork's Response to COVID-19

Fieldwork’s Commitment to Safe, Successful In-Person Research Fieldwork remains committed to the safety and well-being of our staff, clients, and participants. Our leadership team ...

Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

“By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a journey without getting ready and neither do we. Preparation is engrained into our...

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