the fieldwork blog

How to Convince Your Stakeholders to Conduct In-Person Research

While we have been forced to find creative ways to gain insights from consumers, healthcare professionals, patients and business leaders this year, there is no denying the magic th...

The Magic of In-Person Research

There is a time and place for everything when it comes to researching and connecting with your customer. But there’s just no replacement for the sort of synergy, body language, eye...

FAQ: Fieldwork Management of Mock Trial Scenarios

At Fieldwork, our job is to create the right environment for focus groups, mock juries and other group events needed for trial consultants. It’s our privilege to listen to our clie...

Embrace the Research Space: Face-to-Face is Back and Here to Stay

For many years, the main concern for research has been agility. Getting research done quickly was a concern as brands knew that consumer opinion was changing at a more rapid pace t...

Fieldwork's Response to COVID-19 (Updated July 2020)

(UPDATED JULY 2020) Fieldwork’s Commitment to Safe, Successful In-Person Research Fieldwork remains committed to the safety and well-being of our staff, clients, and participants. ...

Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

“By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a journey without getting ready and neither do we. Preparation is engrained into our...

Return to In-Person Research

Fieldwork Facilities Feature

Since 1980, Fieldwork has been setting the standard for premier qualitative research facilities. Spanning from San Francisco to Boston and everything in between, Fieldwork has spac...

Navigating Uncharted Waters

Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Sarah and host, Priscilla McKinney, discuss the vital roles comm...

Communication Keys During a Crisis

Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Becky and host, Priscilla...