the fieldwork blog

Is Your Focus Group Facility Dressed for Success?

By Fieldwork on Dec 18, 2018

First impressions really are important. You start forming opinions about people you meet within seconds of shaking hands (and, sometimes, even before that). In the market research ...

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4 Things You Didn't Know Your Facility Partner Could Do

By Fieldwork on Sep 13, 2018

As you select a research partner to help with project management, you are likely weighing your options and comparing benefits. Of course, cost is a major factor. Knowing and unders...

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The 7 Ingredients in Fieldwork’s Recruiting Secret Sauce

By Fieldwork on Jul 10, 2018

Every chef has those “secret” ingredients that make her great. Some ingredients are predictable and easy to find. However, others take a little more effort to acquire and expertise...

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7 Surefire Steps to Avoiding Focus Group No Shows

By Fieldwork on May 17, 2018

As a market research pro, there is little worse than planning a focus group, rehearsing the presentation/discussion prompts/questions and showing up to an empty room. After traveli...

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From Boston to Buenos Aires: Fieldwork’s Global Project Management

By Fieldwork on Apr 11, 2018

Coordinating and conducting research away from your home country can be stressful. There are so many unique hurdles that come into play. Language barriers and currency issues are o...

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Fieldwork First Date: No Sweaty Palms Here!

By Fieldwork on Mar 26, 2018

Sweaty palms. Anxiety. Compatibility. Trust. The dating world is a difficult one to navigate -- especially when you’re looking for your soulmate. Your partner must be trustworthy, ...

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One and Done: The Power of One Point of Contact

By Fieldwork on Feb 15, 2018

Meetings, multiple projects and day-to-day tasks keep your schedule constantly full. That’s in addition to all of the other things you have to remember: your upcoming anniversary, ...

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