the fieldwork blog

Going Above and Beyond: Your Qualitative Research Support System

Fieldwork Minneapolis President, Natalie Renna, joins Insightrix Podcast host, Sharday Torgerson, to discuss the impact of project management, hospitality and how Fieldwork plans f...

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3 Reasons Qualitative Data is the Key to a Winning Trial Theory

At verdict time, the most compelling story wins. But how do you ensure your trial narrative will convince 12 jurors? Without feedback and analysis prior to trial, being confident i...

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Fieldwork's Nationwide Facilities Feature

Fieldwork sets the standard for premier qualitative research facilities. From east coast to west coast and major cities in between, Fieldwork has spacious research venues to meet v...

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The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce

Every chef has those “secret” ingredients that make them great. Some ingredients are predictable and easy to find. However, others take a little more effort to acquire and expertis...

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Diversity, Inclusivity and Authenticity in Market Research

Thinking about inclusion in research for customer experience has huge benefits. It means gaining new customers' allegiance and captivating existing ones.  Far too often, recruiting...

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Expert Medical Device Testing Must-Haves

In the highly regulated world of medical device testing, details are important. Established standards, governmental regulations, and manufacturers product development processes are...

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How to Convince Your Stakeholders to Conduct In-Person Research

While global circumstances required that we find creative ways to gain insights from consumers, healthcare professionals, patients, and business leaders over the last few years, th...

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The Magic of In-Person Research

There is a time and place for everything when it comes to researching and connecting with your customer. But there’s just no replacement for the sort of synergy, body language, eye...

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FAQ: Fieldwork Management of Mock Trial Scenarios

At Fieldwork, our job is to create the right environment for focus groups, mock juries, and other group events needed for trial consultants. It’s our privilege to listen to our cli...

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Embrace the Research Space: Face-to-Face is Back and Here to Stay

For many years, the main concern for research has been agility. Getting research done quickly was a concern as brands knew that consumer opinion was changing at a more rapid pace t...

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