the fieldwork blog

Embrace the Research Space: Face-to-Face is Back and Here to Stay

For many years, the main concern for research has been agility. Getting research done quickly was a concern as brands knew that consumer opinion was changing at a more rapid pace t...

Fieldwork's Response to COVID-19 (Updated July 2020)

(UPDATED JULY 2020) Fieldwork’s Commitment to Safe, Successful In-Person Research Fieldwork remains committed to the safety and well-being of our staff, clients, and participants. ...

Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

“By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a journey without getting ready and neither do we. Preparation is engrained into our...

Return to In-Person Research

Fieldwork Facilities Feature

Since 1980, Fieldwork has been setting the standard for premier qualitative research facilities. Spanning from San Francisco to Boston and everything in between, Fieldwork has spac...

Navigating Uncharted Waters

Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Sarah and host, Priscilla McKinney, discuss the vital roles comm...

Communication Keys During a Crisis

Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Becky and host, Priscilla...

Our Place or Yours: Fieldwork Anywhere

What happens when you need to complete research in an area without a research facility nearby? What about outside of the United States? Does your research call for a unique setup t...

Is Your Focus Group Facility Dressed for Success?

  First impressions really are important. You start forming opinions about people you meet within seconds of shaking hands (and, sometimes, even before that). In the market researc...

4 Things You Didn't Know Your Facility Partner Could Do

  As you select a research partner to help with project management, you are likely weighing your options and comparing benefits. Of course, cost is a major factor. Knowing and unde...