the fieldwork blog

Navigating Uncharted Waters

Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Sarah and host, Priscilla McKinney, discuss the vital roles comm...

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Communication Keys During a Crisis

Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Becky and host, Priscilla...

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Our Place or Yours: Fieldwork Anywhere

What happens when you need to complete research in an area without a research facility nearby? What about outside of the United States? Does your research call for a unique setup t...

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Is Your Focus Group Facility Dressed for Success?

  First impressions really are important. You start forming opinions about people you meet within seconds of shaking hands (and, sometimes, even before that). In the market researc...

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4 Things You Didn't Know Your Facility Partner Could Do

  As you select a research partner to help with project management, you are likely weighing your options and comparing benefits. Of course, cost is a major factor. Knowing and unde...

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7 Surefire Steps to Avoiding Focus Group No Shows

As a market research pro, there is little worse than planning a focus group, rehearsing the presentation/discussion prompts/questions and showing up to an empty room. After traveli...

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From Boston to Buenos Aires: Fieldwork’s Global Project Management

Coordinating and conducting research away from your home country can be stressful. There are so many unique hurdles that come into play. Language barriers and currency issues are o...

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Fieldwork First Date: No Sweaty Palms Here!

Sweaty palms. Anxiety. Compatibility. Trust. The dating world is a difficult one to navigate -- especially when you’re looking for your soulmate. Your partner must be trustworthy, ...

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One and Done: The Power of One Point of Contact

Meetings, multiple projects and day-to-day tasks keep your schedule constantly full. That’s in addition to all of the other things you have to remember: your upcoming anniversary, ...

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