IN-PERSON WORKSHOP

Screening for Success: Mastering Market Research Screener Writing

Crafting an effective screener is crucial to recruiting the right participants for your studies, directly impacting the quality and reliability of your research outcomes. Join Fieldwork and Women in Research (WIRe) for an essential workshop on creating a successful screener. These in-person workshops are specially designed for individuals looking to sharpen their skills and learn new techniques.

Master the art of writing precise screening questions.
Learn strategies to enhance participant quality through effective screener design.
Gain insights into avoiding common pitfalls that can skew your research data.
A great opportunity to network within your industry and community.

Why attend?

These workshops will address common challenges such as understanding nuances of demographic targeting, crafting questions that effectively screen without bias, and ensuring your screener aligns with research objectives.

The Details

Each workshop is an interactive 30-minute session, followed by networking opportunities with peers and industry leaders at our Fieldwork facilities. Join us in-person at one of these locations:

March 18: Phoenix
April 24: Chicago
September 16: Dallas
November 18: NYC

Don't miss this opportunity to elevate your market research skills with expert guidance and connect with fellow professionals. This is your pathway to conducting more effective and impactful research!

SOCIAL - Events - 2025 Workshop Series - Jessica

Your Host

Jessica Josset

Jessica Josset has been with Fieldwork Dallas since 1999, starting in client service, then project management and now as President. Jessica was mentored by her predecessor, the late Freddi Wayne, a pioneer of Market Research and whose expertise and reputation is well known in the industry. Jessica has been with Fieldwork Dallas since shortly after it was founded in 1998 and has played an integral role in the development of operations and its continued success. She received her degree in Business Administration from UT Dallas.

Jessica is a member of the Insights Association and a committee member of the Fieldwork Advisory Council. She is a loyal Fieldworker proud to represent this company and committed to delivering the most stellar Fieldwork experience.