the fieldwork blog

CPG Insights in a Post-COVID World

One thing we now know about the global pandemic is that patterns were interrupted. A fall and winter without a vaccine means that people’s behavior remains in flux.

3 Pitfalls of DIY Recruiting

If 2020 were a word we might choose DISRUPTION. Lives were disrupted. Travel was disrupted. Work was disrupted. Even your favorite meal at your favorite local cafe was disrupted. W...

Embrace the Research Space: Face-to-Face is Back and Here to Stay

For many years, the main concern for research has been agility. Getting research done quickly was a concern as brands knew that consumer opinion was changing at a more rapid pace t...

4 Reasons Not To Cut Corners on Virtual Market Research

Market research has been a great industry for innovation. Technology, tools and DIY platforms have helped brands reach consumers more quickly and source gut-checking insights to he...

Fieldwork's Response to COVID-19 (Updated July 2020)

(UPDATED JULY 2020) Fieldwork’s Commitment to Safe, Successful In-Person Research Fieldwork remains committed to the safety and well-being of our staff, clients, and participants. ...

Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

“By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a journey without getting ready and neither do we. Preparation is engrained into our...

Return to In-Person Research

Fieldwork Facilities Feature

Since 1980, Fieldwork has been setting the standard for premier qualitative research facilities. Spanning from San Francisco to Boston and everything in between, Fieldwork has spac...

Navigating Uncharted Waters

Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Sarah and host, Priscilla McKinney, discuss the vital roles comm...

Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

Moderators who conduct traditional facility-based qualitative research have long been the road warriors of the research industry. They spend money and time traveling from city to c...