The Fieldwork Blog

UX Design for Wearables: Securing the Right Location

Wearable technology is becoming increasingly popular, making it even more important to prioritize the user experience. And the key to gaining valuable insights? Securing the right ...

UX Design for Wearables: Working with a Recruitment Partner

Wearable technology has become an integral part of our daily lives, with the demand for these devices on the rise. Whether it’s fitness trackers, smart jewelry, or blood pressure m...

The Limits of AI: Why In-Person Research Matters More Than Ever

Businesses are turning to chatbots, conversational AI, and online research methods to collect valuable data and feedback from their customers. While these tools offer convenience a...

Dancing Face to Face with Kelsey Buttimer on the Conversations in Depth Podcast

Join Kelsey Buttimer, the president of Fieldwork Chicago, and Mike Carlon on Conversations in Depth: A QRCA Views Podcast as they uncover the unexpected links between dancing and m...

Fieldwork's People-First Approach

March is Women's History Month, a time to celebrate the countless contributions women have made throughout history. Our company has always prioritized creating a work environment t...

Time Saving Strategies for Market Research Project Management

As the demands of market research become more intense, you may find yourself struggling to balance your workload and meet tight deadlines. But the good news is, you're not alone. M...

Going Above and Beyond: Your Qualitative Research Support System

Fieldwork Minneapolis President, Natalie Renna, joins Insightrix Podcast host, Sharday Torgerson, to discuss the impact of project management, hospitality and how Fieldwork plans f...

3 Things We Want You to Know About Fieldwork Recruitment and Our Respondents

Fieldwork knows that finding the right respondents to provide insight and give feedback is crucial to the success of any market research project. This is why we make accurate, pre...

3 Reasons Qualitative Data is the Key to a Winning Trial Theory

At verdict time, the most compelling story wins. But how do you ensure your trial narrative will convince 12 jurors? Without feedback and analysis prior to trial, being confident i...

Mock Trial Simulation and Gauging the Strength of Your Case

Trials are complicated and waiting for the verdict can be nerve-racking. As a legal professional you wonder if the evidence emphasized was the strongest. Did your closing argument ...

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