the fieldwork blog

How to Convince Your Stakeholders to Conduct In-Person Research

By on Sep 03, 2021

While we have been forced to find creative ways to gain insights from consumers, healthcare professionals, patients and business leaders this year, there is no denying the magic th...

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Sarah Kotva’s Journey to Market Research

By on Jul 16, 2021

Fieldworkers thrive on collaboration. It's ingrained into the ethos of the organization. 

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Think Like a Fieldworker

By on Jun 04, 2021

Fieldworkers are true problem solvers. It's engrained into the ethos of the organization. 

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UX Research With Kids: Best Practices Beyond the Pandemic

By on Apr 27, 2021

“When I was a kid…” the phrase begins. What typically follows is some story in which “kids these days” are painted in some fashion that reveals their childhood was much easier and ...

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3 Keys to Improving Your Medical Device Usability Planning

By on Mar 17, 2021

Human factors testing of medical devices, especially those in process for FDA approval, can be complex. Finding a trusted partner who can meet and exceed stakeholder’s standards an...

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Before, During and After a Medical Device Usability Study

By on Jan 29, 2021

The medical device industry is booming.  Innovative companies are pioneering technology, bringing new products to market and significantly upgrading existing devices, to better pat...

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5 Questions to Ask Your Medical Device Market Research Recruiting Partner

By on Nov 11, 2020

Data and insights from the right respondents are the cornerstones of valuable medical device research. And getting those sometimes hard-to-reach people in the right place at the ri...

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CPG Insights in a Post-COVID World

By on Oct 16, 2020

One thing we now know about the global pandemic is that patterns were interrupted. A fall and winter without a vaccine means that people’s behavior remains in flux.

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5 Considerations For Human Factors Testing

By on Oct 09, 2020

The medical device industry is an innovation hot spot. Each of these innovations goes through rigorous FDA approval beyond the original research and development process. When a pro...

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Think You’ve Had a Challenging Research Situation? Now Try that with Kids!

By on Sep 23, 2020

You can imagine that conversations in a small focus group, or an in-depth interview (IDI) can be pretty up-close and personal. Now imagine your interview subject likes bathroom hum...

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