the fieldwork blog

How Fieldwork Recruits Your Target Audience

From small towns to global cities and niche audiences to mass numbers, Fieldwork has earned the industry gold standard when it comes to participant recruitment. Our innovative tact...

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7 Top Moderator Tips to Increase Respondent Engagement

Focus groups are a tried-and-true research methodology, where respondent engagement is vital to gaining research insight. The moderators' expertise and experience are influential t...

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The Magic of In-Person Research

There is a time and place for everything when it comes to researching and connecting with your customer. But there’s just no replacement for the sort of synergy, body language, eye...

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Sarah Kotva’s Journey to Market Research

Fieldworkers thrive on collaboration. It's ingrained into the ethos of the organization. 

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9 Best Tips When Conducting Online Focus Groups

If there were one cardinal sin of conducting virtual research, it would be the assumption that it is the same as face-to-face research, but over a video call.

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Think Like a Fieldworker

Fieldworkers are true problem solvers. It's engrained into the ethos of the organization. 

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UX Research With Kids: Best Practices Beyond the Pandemic

“When I was a kid…” the phrase begins. What typically follows is some story in which “kids these days” are painted in some fashion that reveals their childhood was much easier and ...

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3 Keys to Improving Your Medical Device Usability Planning

  Human factors testing of medical devices, especially those in process for FDA approval, can be complex. Finding a trusted partner who can meet and exceed stakeholder’s standards ...

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FAQ: Fieldwork Management of Mock Trial Scenarios

At Fieldwork, our job is to create the right environment for focus groups, mock juries and other group events needed for trial consultants. It’s our privilege to listen to our clie...

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Before, During and After a Medical Device Usability Study

The medical device industry is booming.  Innovative companies are pioneering technology, bringing new products to market and significantly upgrading existing devices, to better pat...

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