the fieldwork blog

The 7 Ingredients in Fieldwork’s Recruiting Secret Sauce

By Fieldwork on July 10, 2018

Every chef has those “secret” ingredients that make her great. Some ingredients are predictable and easy to find. However, others take a little more effort to acquire and expertise to use. Our Fieldwork team is kind of like an executive chef creating a gourmet meal. A lot of ingredients go in to make that “special sauce” ensuring you get the best marketing research recruitment and project management possible.

But, what’s in that sauce? Of course, we can’t reveal all our trade secrets, but we can share seven of our key ingredients that make us a world-class leader in market research recruiting for over 35 years:

1. Local and National Database Reach

 We pull respondents from all over the U.S. and the world. Your recruitment needs are limited only by your own screener, not our databases. With such a comprehensive group to pull from, we help you find the most qualified candidates for your focus groups no matter if we’re searching close to home or far and wide. 

 2. Database Accuracy

It’s not enough to simply say that we have extensive databases -- we are proud to share that we update them regularly, too! Following up with respondents, tracking past participants and indicating whether prospects should be contacted, again, is just part of what we do to ensure our databases are as complete and updated as we can make them. As we track and update demographics regularly, we also follow purchase habits. Our databases are constantly growing.  

3. Screener Feedback

Prior to contact with recruitment prospects, we discuss your screener and project needs with you. As leaders in the industry, we can offer constructive feedback to yield the best respondents for your study.  

4. The 4-Touch Process

 The foundation of our best practices in recruiting is the extra mile we go to in our efforts to communicate with your respondents. The 4-Touch Process includes: 1. Screening via phone; 2. E-mail reminder/directions; 3. Re-screening via phone; 4. Phone reminder. This significant attention to detail ensures you actually have a focus group when you need it. Qualified recruits need reminding, just like anyone, and we make sure they remember! And, this follow-up process helps complete any pre-study paperwork required.

5. Taking the Show on the Road

Some recruiting projects are simply about a specific location and that location might be incredibly remote. We can couple that challenging recruitment need with Fieldwork Anywhere. We can turn ANY venue into a professional focus group facility. If your target community is a small town or rural area, or you just need an exceptionally unique venue, we are experts at transforming any space into a state-of-the-art facility suitable for the most demanding projects and most importantly - the exact right respondents.

6. Let’s Get Virtual

Some recruiting projects pose special challenges and need a solution to overcome geographic, time or physical limitations of traditional research. Need to hear from respondents in L.A. and N.Y.C. in the same day? Need to gather respondents from multiple cities at the same time? Our recruiting works with our Webwork platform to make sure you have exactly who you need when you need them. Have busy doctors or professionals who can’t spare the time to attend a physical location? We bring the focus group facility right to their screen of choice. Does your research need to incorporate physically handicapped or respondents with mobility challenges? Virtual focus groups solve a variety of challenges so you can gather valuable insights in record time with the right respondents!

7. Pooled Resources

 Our entire network of teams knows how to collaborate to get you the right respondents. We pool our extensive resources including multiple phone rooms and expert project managers throughout the country and around the world. You get our shared experience and performance with one point of contact.

As we enter our fourth decade of providing quality services to the research industry we don’t plan on changing our recipe for success. As with any great meal, success is meant to be shared. Ready to partner on your next recruitment project?


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Topics: Market Research Services Market Research Recruitment Research Facilities