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    Content to Support Your Research

    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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    Beyond the Courtroom: Optimize Jury Research with Fieldwork’s All-Inclusive Support

    Research Venues Mock Jury Research Focus Group

    Beyond the Courtroom: Optimize Jury Research with Fieldwork’s All-Inclusive Support

    On the Coffee & Affidavits podcast, Ashley Le Blanc, Director of Communications at Fieldwork,..

    2 min read
    The Qualitative Comeback: 5 Considerations for the Great Qual Resurgence

    Research Venues Face to Face MRX Focus Group

    The Qualitative Comeback: 5 Considerations for the Great Qual Resurgence

    There’s been a growing buzz about the "Great Qual Resurgence" — the renewed focus on in-person..

    2 min read
    Unscripted Moments: The Value of Being Behind the Glass

    Face to Face MRX Focus Group

    Unscripted Moments: The Value of Being Behind the Glass

    Have you ever found yourself behind the glass, watching insights come to life right in front of..

    2 min read
    How to Adapt and Thrive in Qualitative Market Research with Corie Suzuki

    Face to Face MRX Focus Group

    How to Adapt and Thrive in Qualitative Market Research with Corie Suzuki

    In a special episode of the Ponderings from the Perch podcast, Priscilla McKinney welcomed Corie..

    2 min read
    Exploring the Significance of Focus Groups with Ashley Le Blanc on Intellicast

    Face to Face MRX Focus Group

    Exploring the Significance of Focus Groups with Ashley Le Blanc on Intellicast

    Questioning the impact of in-person research? Wondering if the insights are truly that different?..

    2 min read
    The Meaning Behind Global Focus Group Day

    Face to Face MRX Focus Group

    The Meaning Behind Global Focus Group Day

    Global Focus Group Day is a celebration of the many roles, services, and champions of insights that..

    3 min read
    The Impact of In-Person Focus Groups Throughout History

    Face to Face MRX Focus Group

    The Impact of In-Person Focus Groups Throughout History

    Focus groups are a cornerstone of qualitative research, offering unique and invaluable insights..

    3 min read
    5 Tips for Running a Successful Jury Research Study

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    5 Tips for Running a Successful Jury Research Study

    Focus groups, mock trials, and larger data studies are a powerful tool for gathering qualitative..

    3 min read
    The Benefits of In-Person Focus Groups

    Market Research Support Services Face to Face MRX Focus Group

    The Benefits of In-Person Focus Groups

    Understanding consumer behavior is crucial for brands to gain and maintain a competitive edge...

    2 min read