Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.
In a special episode of the Ponderings from the Perch podcast, Priscilla McKinney welcomed Corie..
Questioning the impact of in-person research? Wondering if the insights are truly that different?..
Global Focus Group Day is a celebration of the many roles, services, and champions of insights that..
Focus groups are a cornerstone of qualitative research, offering unique and invaluable insights..
Focus groups, mock trials, and larger data studies are a powerful tool for gathering qualitative..
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Understanding consumer behavior is crucial for brands to gain and maintain a competitive edge...