Aryn O'Donnell, Vice President of Corporate Services at Fieldwork Inc, joins host Jamin Brazil on The Happy MR podcast to discuss the individual importance of both in-person and di...
Read MoreIf there were one cardinal sin of conducting virtual research, it would be the assumption that it is the same as face-to-face research, but over a video call.
Read MoreMarket research has been a great industry for innovation. Technology, tools and DIY platforms have helped brands reach consumers more quickly and source gut-checking insights to he...
Read More“By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a journey without getting ready and neither do we. Preparation is engrained into our...
Read MoreWhile online focus groups have been in use for a long time, it was not until recently many insights professionals began experiencing the significant advances in online qualitative ...
Read MoreWe're living in a time where many focus groups and other qualitative projects are shifting to online research. Moderators with extensive experience in traditional, in-person qualit...
Read MoreWhen it comes to qualitative research, in-person research is the gold standard. With in-person research, you get non-verbal cues and group dynamics that can enhance insights. Inevi...
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