the fieldwork blog

The Balancing Act: In-Person vs Digital Research with Aryn O'Donnell

Aryn O'Donnell, Vice President of Corporate Services at Fieldwork Inc, joins host Jamin Brazil on The Happy MR podcast to discuss the individual importance of both in-person and di...

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9 Best Tips When Conducting Online Focus Groups

If there were one cardinal sin of conducting virtual research, it would be the assumption that it is the same as face-to-face research, but over a video call.

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4 Reasons Not To Cut Corners on Virtual Market Research

Market research has been a great industry for innovation. Technology, tools and DIY platforms have helped brands reach consumers more quickly and source gut-checking insights to he...

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Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

“By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a journey without getting ready and neither do we. Preparation is engrained into our...

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8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

While online focus groups have been in use for a long time, it was not until recently many insights professionals began experiencing the significant advances in online qualitative ...

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5 Reasons Moderators Choose Virtual Research

We're living in a time where many focus groups and other qualitative projects are shifting to online research. Moderators with extensive experience in traditional, in-person qualit...

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8 Examples of When to Use Online Research

When it comes to qualitative research, in-person research is the gold standard. With in-person research, you get non-verbal cues and group dynamics that can enhance insights. Inevi...

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