The Fieldwork Blog

The Limits of AI: Why In-Person Research Matters More Than Ever

Businesses are turning to chatbots, conversational AI, and online research methods to collect valuable data and feedback from their customers. While these tools offer convenience a...

Dancing Face to Face with Kelsey Buttimer on the Conversations in Depth Podcast

Join Kelsey Buttimer, the president of Fieldwork Chicago, and Mike Carlon on Conversations in Depth: A QRCA Views Podcast as they uncover the unexpected links between dancing and m...

The Power of In-Person Research with Aryn O'Donnell

Change is inevitable, but not all change is negative. As the industry has changed over the years – even pivoting to being solely virtual for a time – in-person research is thriving...

The Balancing Act: In-Person vs Digital Research with Aryn O'Donnell

Aryn O'Donnell, Vice President of Corporate Services at Fieldwork Inc, joins host Jamin Brazil on The Happy MR podcast to discuss the individual importance of both in-person and di...

Navigating the Shifting Tides of Market Research Services

Sarah Kotva, Vice President of Fieldwork Inc, joins Ponderings from the Perch host Priscilla McKinney for our new podcast miniseries, Flight Patterns with Fieldwork. This three-par...

6 Competitive Advantages of In-Person Research

While advancements in online platforms have made virtual easier, there is nothing like face-to-face research to facilitate rich conversations and a better understanding of how cust...

How to Convince Your Stakeholders to Conduct In-Person Research

While global circumstances required that we find creative ways to gain insights from consumers, healthcare professionals, patients, and business leaders over the last few years, ...

The Magic of In-Person Research

There is a time and place for everything when it comes to researching and connecting with your customer. But there’s just no replacement for the sort of synergy, body language, eye...

CPG Insights in a Post-COVID World

One thing we now know about the global pandemic is that patterns were interrupted. A fall and winter without a vaccine means that people’s behavior remains in flux.

Embrace the Research Space: Face-to-Face is Back and Here to Stay

For many years, the main concern for research has been agility. Getting research done quickly was a concern as brands knew that consumer opinion was changing at a more rapid pace t...

the fieldwork blog