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    Content to Support Your Research

    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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    Dancing Face to Face with Kelsey Buttimer on Conversations in Depth

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    Dancing Face to Face with Kelsey Buttimer on the Conversations in Depth Podcast

    Join Kelsey Buttimer, the president of Fieldwork Chicago, and Mike Carlon on Conversations in..

    1 min read
    Our Space is Yours: Creating a Familiar and Welcoming Environment for Market Research

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    Our Space is Yours: Creating a Familiar and Welcoming Environment for Market Research

    Market research serves as a cornerstone for brands, providing a valuable understanding of their..

    3 min read
    The Power of In-Person Research with Aryn O'Donnell

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    The Power of In-Person Research with Aryn O'Donnell

    Change is inevitable, but not all change is negative. As the industry has changed over the years –..

    1 min read
    The Balancing Act: In-Person vs Digital Research with Aryn O'Donell

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    The Balancing Act: In-Person vs Digital Research with Aryn O'Donnell

    Aryn O'Donnell, Vice President of Corporate Services at Fieldwork Inc, joins host Jamin Brazil on..

    1 min read
    Navigating the Shifting Tides of Market Research Services

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    Navigating the Shifting Tides of Market Research Services

    Sarah Kotva, Vice President of Fieldwork Inc, joins Ponderings from the Perch host Priscilla..

    1 min read
    Competitive Advantages of In-Person Market Research

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    6 Competitive Advantages of In-Person Research

    While advancements in online platforms have made virtual easier, there is nothing like face-to-face..

    4 min read
    How to Convince Your Stakeholders to Conduct In-Person Research

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    How to Convince Your Stakeholders to Conduct In-Person Research

    While global circumstances required that we find creative ways to gain insights from consumers,..

    1 min read
    The Magic of In-Person Research

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    The Magic of In-Person Research

    There is a time and place for everything when it comes to researching and connecting with your..

    3 min read
    CPG Insights in a Post-COVID World

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    CPG Insights in a Post-COVID World

    One thing we now know about the global pandemic is that patterns were interrupted. A fall and..

    3 min read
    Embrace the Research Space: Face-to-Face is Back and Here to Stay

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    Embrace the Research Space: Face-to-Face is Back and Here to Stay

    For many years, the main concern for research has been agility. Getting research done quickly was a..

    2 min read
    4 Essentials for Effective In-Facility Research

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    4 Essentials for Effective In-Facility Research

    Conducting focus groups is one of the best ways to gain valuable insights when performing market..

    1 min read