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    Content to Support Your Research

    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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    5 Tips for Running a Successful Jury Research Study

    Mock Jury Research Face to Face MRX Focus Group

    5 Tips for Running a Successful Jury Research Study

    Focus groups, mock trials, and larger data studies are a powerful tool for gathering qualitative..

    3 min read
    The Benefits of In-Person Focus Groups

    Market Research Support Services Face to Face MRX Focus Group

    The Benefits of In-Person Focus Groups

    Understanding consumer behavior is crucial for brands to gain and maintain a competitive edge...

    2 min read
    Strategy by Design: Fieldwork's Takeaways from Insights Marketing Day

    Face to Face MRX

    Strategy by Design: Fieldwork's Takeaways from Insights Marketing Day

    In the heart of Chicago, within the Chicago Architecture Center, Fieldwork co-hosted an event that..

    2 min read
    Best Practices for Venue Selection: The Importance of Location in In-Person Focus Groups

    Research Venues Face to Face MRX

    Best Practices for Venue Selection: The Importance of Location in In-Person Focus Groups

    When selecting a venue for your next qualitative research project, one thing is certain: it’s all..

    2 min read
    Highlights from Global Focus Group Week 2023

    International Research Face to Face MRX

    Highlights from Global Focus Group Week 2023

    When your co-workers, colleagues, and clients are amazing, it's really not that hard to celebrate...

    4 min read
    The Power of Passion with Jessica Josset

    Market Research Support Services Face to Face MRX Q & A

    The Power of Passion with Jessica Josset

    In this episode of the Access to Anyone podcast, host Michael Roderick engages in a captivating..

    2 min read
    The Limits of AI: Why In-Person Research Matters More Than Ever

    Face to Face MRX

    The Limits of AI: Why In-Person Research Matters More Than Ever

    Businesses are turning to chatbots, conversational AI, and online research methods to collect..

    3 min read
    Dancing Face to Face with Kelsey Buttimer on Conversations in Depth

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    Dancing Face to Face with Kelsey Buttimer on the Conversations in Depth Podcast

    Join Kelsey Buttimer, the president of Fieldwork Chicago, and Mike Carlon on Conversations in..

    1 min read
    Our Space is Yours: Creating a Familiar and Welcoming Environment for Market Research

    Research Venues Virtual Market Research Face to Face MRX

    Our Space is Yours: Creating a Familiar and Welcoming Environment for Market Research

    Market research serves as a cornerstone for brands, providing a valuable understanding of their..

    3 min read
    The Power of In-Person Research with Aryn O'Donnell

    Face to Face MRX

    The Power of In-Person Research with Aryn O'Donnell

    Change is inevitable, but not all change is negative. As the industry has changed over the years –..

    1 min read
    The Balancing Act: In-Person vs Digital Research with Aryn O'Donell

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    The Balancing Act: In-Person vs Digital Research with Aryn O'Donnell

    Aryn O'Donnell, Vice President of Corporate Services at Fieldwork Inc, joins host Jamin Brazil on..

    1 min read
    Navigating the Shifting Tides of Market Research Services

    Market Research Support Services Face to Face MRX

    Navigating the Shifting Tides of Market Research Services

    Sarah Kotva, Vice President of Fieldwork Inc, joins Ponderings from the Perch host Priscilla..

    1 min read