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    Content to Support Your Research

    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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    The Qualitative Comeback: 5 Considerations for the Great Qual Resurgence

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    The Qualitative Comeback: 5 Considerations for the Great Qual Resurgence

    There’s been a growing buzz about the "Great Qual Resurgence" — the renewed focus on in-person..

    2 min read
    Unscripted Moments: The Value of Being Behind the Glass

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    Unscripted Moments: The Value of Being Behind the Glass

    Have you ever found yourself behind the glass, watching insights come to life right in front of..

    2 min read
    Tips for Creating a High-Quality Qualitative Market Research Recruitment Screener

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    Tips for Creating a High-Quality Qualitative Market Research Recruitment Screener

    In market research, screener questions serve a vital purpose by ensuring that participants are the..

    2 min read
    How to Adapt and Thrive in Qualitative Market Research with Corie Suzuki

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    How to Adapt and Thrive in Qualitative Market Research with Corie Suzuki

    In a special episode of the Ponderings from the Perch podcast, Priscilla McKinney welcomed Corie..

    2 min read
    Exploring the Significance of Focus Groups with Ashley Le Blanc on Intellicast

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    Exploring the Significance of Focus Groups with Ashley Le Blanc on Intellicast

    Questioning the impact of in-person research? Wondering if the insights are truly that different?..

    2 min read
    The Meaning Behind Global Focus Group Day

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    The Meaning Behind Global Focus Group Day

    Global Focus Group Day is a celebration of the many roles, services, and champions of insights that..

    3 min read
    The Impact of In-Person Focus Groups Throughout History

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    The Impact of In-Person Focus Groups Throughout History

    Focus groups are a cornerstone of qualitative research, offering unique and invaluable insights..

    3 min read
    Industry Pros Weigh in on the State of In-Person Market Research

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    Industry Pros Weigh in on the State of In-Person Market Research

    In the ever-changing world of market research, one thing holds true: there's no substitute for..

    6 min read
    The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce

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    The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce

    Every chef has those “secret” ingredients that make them great. Some ingredients are predictable..

    3 min read
    Elevating Research Integrity: Strategies to Cultivate Honest Participation in Market Research

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    Elevating Research Integrity: Strategies to Cultivate Honest Participation in Market Research

    The discussion surrounding data quality in both qualitative and quantitative research has gained..

    3 min read
    Guarding Insights: Expert Strategies to Keep Professional Respondents Out of Market Research Studies

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    Guarding Insights: Expert Strategies to Keep Professional Respondents Out of Market Research Studies

    Professional respondents pose a persistent challenge in market research, jeopardizing the..

    2 min read
    Accessibility in Research: Recruitment Strategies for More Inclusive Insights

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    Accessibility in Research: Recruitment Strategies for More Inclusive Insights

    In research, inclusivity isn’t just a buzzword but a principle that defines the credibility and..

    3 min read