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    Content to Support Your Research

    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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    Beyond the Courtroom: Optimize Jury Research with Fieldwork’s All-Inclusive Support

    Research Venues Mock Jury Research Focus Group

    Beyond the Courtroom: Optimize Jury Research with Fieldwork’s All-Inclusive Support

    On the Coffee & Affidavits podcast, Ashley Le Blanc, Director of Communications at Fieldwork,..

    2 min read
    Diversity, Inclusivity, and Authenticity in Market Research

    Market Research Support Services UX / CX Research

    Diversity, Inclusivity, and Authenticity in Market Research

    Incorporating inclusion into market research practices isn’t just a nice-to-have—it’s a business..

    3 min read
    The Qualitative Comeback: 5 Considerations for the Great Qual Resurgence

    Research Venues Face to Face MRX Focus Group

    The Qualitative Comeback: 5 Considerations for the Great Qual Resurgence

    There’s been a growing buzz about the "Great Qual Resurgence" — the renewed focus on in-person..

    2 min read
    Unscripted Moments: The Value of Being Behind the Glass

    Face to Face MRX Focus Group

    Unscripted Moments: The Value of Being Behind the Glass

    Have you ever found yourself behind the glass, watching insights come to life right in front of..

    2 min read
    Tips for Creating a High-Quality Qualitative Market Research Recruitment Screener

    Market Research Support Services Market Research Recruitment

    Tips for Creating a High-Quality Qualitative Market Research Recruitment Screener

    In market research, screener questions serve a vital purpose by ensuring that participants are the..

    2 min read
    How to Adapt and Thrive in Qualitative Market Research with Corie Suzuki

    Face to Face MRX Focus Group

    How to Adapt and Thrive in Qualitative Market Research with Corie Suzuki

    In a special episode of the Ponderings from the Perch podcast, Priscilla McKinney welcomed Corie..

    2 min read
    Exploring the Significance of Focus Groups with Ashley Le Blanc on Intellicast

    Face to Face MRX Focus Group

    Exploring the Significance of Focus Groups with Ashley Le Blanc on Intellicast

    Questioning the impact of in-person research? Wondering if the insights are truly that different?..

    2 min read
    The Meaning Behind Global Focus Group Day

    Face to Face MRX Focus Group

    The Meaning Behind Global Focus Group Day

    Global Focus Group Day is a celebration of the many roles, services, and champions of insights that..

    3 min read
    The Impact of In-Person Focus Groups Throughout History

    Face to Face MRX Focus Group

    The Impact of In-Person Focus Groups Throughout History

    Focus groups are a cornerstone of qualitative research, offering unique and invaluable insights..

    3 min read
    Industry Pros Weigh in on the State of In-Person Market Research

    Research Venues Face to Face MRX

    Industry Pros Weigh in on the State of In-Person Market Research

    In the ever-changing world of market research, one thing holds true: there's no substitute for..

    6 min read
    The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce

    Market Research Support Services Market Research Recruitment

    The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce

    Every chef has those “secret” ingredients that make them great. Some ingredients are predictable..

    3 min read
    Elevating Research Integrity: Strategies to Cultivate Honest Participation in Market Research

    Market Research Support Services Market Research Recruitment

    Elevating Research Integrity: Strategies to Cultivate Honest Participation in Market Research

    The discussion surrounding data quality in both qualitative and quantitative research has gained..

    3 min read