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    Content to Support Your Research

    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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      The Qualitative Comeback: 5 Considerations for the Great Qual Resurgence

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      The Qualitative Comeback: 5 Considerations for the Great Qual Resurgence

      There’s been a growing buzz about the "Great Qual Resurgence" — the renewed focus on in-person..

      2 min read
      Unscripted Moments: The Value of Being Behind the Glass

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      Unscripted Moments: The Value of Being Behind the Glass

      Have you ever found yourself behind the glass, watching insights come to life right in front of..

      2 min read
      Tips for Creating a High-Quality Qualitative Market Research Recruitment Screener

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      Tips for Creating a High-Quality Qualitative Market Research Recruitment Screener

      In market research, screener questions serve a vital purpose by ensuring that participants are the..

      2 min read
      How to Adapt and Thrive in Qualitative Market Research with Corie Suzuki

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      How to Adapt and Thrive in Qualitative Market Research with Corie Suzuki

      In a special episode of the Ponderings from the Perch podcast, Priscilla McKinney welcomed Corie..

      2 min read
      Exploring the Significance of Focus Groups with Ashley Le Blanc on Intellicast

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      Exploring the Significance of Focus Groups with Ashley Le Blanc on Intellicast

      Questioning the impact of in-person research? Wondering if the insights are truly that different?..

      2 min read
      The Meaning Behind Global Focus Group Day

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      The Meaning Behind Global Focus Group Day

      Global Focus Group Day is a celebration of the many roles, services, and champions of insights that..

      3 min read
      The Impact of In-Person Focus Groups Throughout History

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      The Impact of In-Person Focus Groups Throughout History

      Focus groups are a cornerstone of qualitative research, offering unique and invaluable insights..

      3 min read
      Industry Pros Weigh in on the State of In-Person Market Research

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      Industry Pros Weigh in on the State of In-Person Market Research

      In the ever-changing world of market research, one thing holds true: there's no substitute for..

      6 min read
      The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce

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      The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce

      Every chef has those “secret” ingredients that make them great. Some ingredients are predictable..

      3 min read
      Elevating Research Integrity: Strategies to Cultivate Honest Participation in Market Research

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      Elevating Research Integrity: Strategies to Cultivate Honest Participation in Market Research

      The discussion surrounding data quality in both qualitative and quantitative research has gained..

      3 min read
      Guarding Insights: Expert Strategies to Keep Professional Respondents Out of Market Research Studies

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      Guarding Insights: Expert Strategies to Keep Professional Respondents Out of Market Research Studies

      Professional respondents pose a persistent challenge in market research, jeopardizing the..

      2 min read
      Accessibility in Research: Recruitment Strategies for More Inclusive Insights

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      Accessibility in Research: Recruitment Strategies for More Inclusive Insights

      In research, inclusivity isn’t just a buzzword but a principle that defines the credibility and..

      3 min read