In this episode of Brave UX, Aryn Korpalski reminds us that research isn’t just data collection.
It’s people.
It’s connection.
It’s the spark that happens when you create the right environment for someone to share what they really think.
Her path from theatre and rugby to leading global in-person research gives her a refreshingly human take on what great research actually looks like.
A Non-Traditional Background = A Fresh Perspective
Aryn opens the episode by sharing how musical theatre, rugby, and a Denver upbringing shaped her long before she stepped into a research facility. These experiences built confidence, teamwork, and a natural instinct for inviting people in.
It’s a great reminder that some of the strongest research leaders didn’t start with a research textbook. They started by learning how to read a room, tell a story, or rally a team.
In-Person Magic vs Virtual Efficiency
A key moment in the conversation tackles the idea that in-person research holds something virtual simply can’t. Aryn talks about the subtle cues, the energy of a room, and the trust that forms when people share space.
For anyone in UX or research operations, this is a nudge to remember that human insight doesn’t only happen on a screen. Sometimes the real breakthrough shows up in the quiet moment someone glances across the table.
The Three Pillars: Curiosity, Hospitality, and Trust
When asked what elevates research, Aryn doesn’t hesitate. Curiosity. Hospitality. Trust.
- Curiosity is the permission to ask better questions and be delighted by unexpected answers.
- Hospitality is treating participants like people rather than line items on a grid.
- Trust is the foundation that makes honest insight possible.
These aren’t lofty ideas. They are operational choices. When hospitality is built into recruiting and hosting, people feel valued. And when people feel valued, the quality of the insight changes.
Navigating Global Complexity and Emerging Tech
Aryn touches on the realities of global research: different cultures, different time zones, and sometimes even collaborating with competitors. Through it all, participant trust stays at the center.
She also explores accessibility, inclusivity, and the need to build both into projects from the very beginning. Then she looks toward the future, where AI and automation will continue to evolve. Her point is clear: in research ops, it’s not enough to adopt technology. You have to integrate it with intention.
Leadership, Community and Making Yes Matter
The episode isn’t only about operations. It’s also about leadership. Aryn talks about gathering intentionally, building community around insights, and appreciating every single yes.
The participant who signs up.
The team member who steps in.
The client who trusts the process.
She offers a powerful perspective. Great research isn’t only about the answers we uncover. It’s about the environment we create while uncovering them.
Why This Episode Matters
If you work in UX, product or research, this episode is a refreshing reminder to keep the human connection at the center of your work.
If you manage research operations, there are practical takeaways on participant experience, logistics, global collaboration and preparing for an increasingly tech-blended future.
If you build teams or culture, you’ll walk away thinking about what it really means to create environments where people feel safe to share and inspired to contribute.
Bringing It Back to People
Aryn’s message lands with clarity. In a world filled with remote tools and automated analysis, the human element remains the differentiator. The magic isn’t only in the insights we gather. It’s in the relationships, the space we create, and the trust we build along the way.
Take a listen to the episode!
