---
title: Think Like a Fieldworker
description: Sarah Kotva recently joined Nicole Greer on the Vibrant Leadership Podcast to share more what makes Fieldwork experts in multiple market research services.
image: https://blog.fieldwork.com/hubfs/blogs/2021/202106604-sarah-kotva-on-vibrant-leadership-podcast/20210604-fwk-sarah-kotva-vibrant-leadership.png
---
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- The Right Support Research Services
[Virtual Market Research](https://www.fieldwork.com/market-research-services/virtual-market-research/) [Mock Jury Research](https://www.fieldwork.com/mock-jury/) [Global Research Management](https://www.fieldwork.com/market-research-services/global-field-management/) [Medical Device Usability](https://www.fieldwork.com/human-factors-testing/) [Transcription](https://www.fieldwork.com/market-research-services/transcription/) [CX/UX Research](https://www.fieldwork.com/market-research-services/cx-ux-research/)
- [About](https://www.fieldwork.com/about) [Careers](https://www.fieldwork.com/careers/) [Downloadables](https://www.fieldwork.com/downloadables/) [Blog](https://blog.fieldwork.com) [Contact](https://www.fieldwork.com/contact/)
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# Think Like a Fieldworker
1 min read
#### Share this
[Fieldworkers](https://www.fieldwork.com/about/team-a-z/) are true problem solvers. It's engrained into the ethos of the organization.
We partner with qualitative researchers to get research done. Through our focus group facilities, expert recruiters and detail-oriented project managers, we connect the dots for our clients to ensure projects run smoothly.
[Sarah Kotva](https://www.fieldwork.com/about/team/sarah-kotva/), VP and Partner at Fieldwork, recently joined Nicole Greer on the [Vibrant Leadership Podcast](https://share.transistor.fm/s/88ede190)to share more about what makes Fieldwork experts in multiple [market research services. ](https://www.fieldwork.com/market-research-services/)
In the episode, Sarah shares how she not only works with CEOs seeking answers to big questions but also leads a team of passionate and inquisitive experts.
> "Sometimes the timing is not right. That doesn't make you a bad leader. You have to go back and recycle your ideas. We do that all the time. A lot of times we have great ideas and the timing isn't right."
> Sarah Kotva, VP and Partner at Fieldwork
Sarah and Nicole discuss her experience working remotely in an in-person industry, participatory leadership, what leaders are facing in our current state of the world, and problem-solving activities for any successful leader, including:
- The importance of knowing a little about a lot
- Mirroring communication
- Why there is no substitute for planning
Want to think like a Fieldworker? Listen in for invaluable insights any leader can act on for greater success.
Listen to the full episode with the player on this page, or visit the Vibrant Leadership website [here](https://share.transistor.fm/s/88ede190).
---
**Want to hear from other Fieldwork presidents? Click below:**
1. [Fieldwork Minneapolis President Natalie Renna Celebrates Success in Uncertain Times](https://blog.fieldwork.com/natalie-renna-celebrating-success-in-uncertain-times)
2. [Q & A: Fieldwork Denver President Nikki Darré on Successful Medical Research Recruiting](https://blog.fieldwork.com/q-a-fieldwork-denver-president-nikki-darr%C3%A9-on-successful-medical-research-recruiting)
3. [Q & A: Fieldwork Chicago-Schaumburg & NRC President Karyn Picchiotti on Market Research Recruitment](https://blog.fieldwork.com/q-a-fieldwork-chicago-schaumburg-and-nrc-president-karyn-picchiotti-on-market-research-recruitment)
4. [Q & A: Fieldwork Dallas President Jessica Josset on Legal Focus Groups and Mock Juries](https://blog.fieldwork.com/q-a-fieldwork-dallas-president-jessica-josset-on-legal-focus-groups-and-mock-juries)
5. [Q & A: Fieldwork Atlanta President Kate Krohn on Respondent Recruitment Excellence](https://blog.fieldwork.com/q-a-fieldwork-atlanta-president-kate-krohn-on-recruitment-excellence)
6. [Q & A: Fieldwork LA - Orange County President Kami Celano on Sourcing Quality Research Participants No Matter the Location](https://blog.fieldwork.com/la-orange-county-president-kami-celano-on-sourcing-quality-research-participants-no-matter-the-location)
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