---
title: How to Convince Your Stakeholders to Conduct In-Person Research
description: In-person research is back, but maybe not everyone on your team is convinced. Here's how to convince your stakeholders to conduct in-person research.
---

[The Fieldwork Blog](https://blog.fieldwork.com)

# [How to Convince Your Stakeholders to Conduct In-Person Research](https://blog.fieldwork.com/how-to-convince-your-stakeholders-to-conduct-in-person-research)

 Written by [Fieldwork](https://blog.fieldwork.com/author/fieldwork) | Sep 3, 2021 12:30:00 PM

While global circumstances required that we find creative ways to gain insights from consumers, healthcare professionals, patients, and business leaders over the last few years, there is no denying the [magic and impact that comes from face-to-face interaction.](https://blog.fieldwork.com/the-magic-of-in-person-research)

## 3 Key Benefits to In-Person Research

How can you convince your stakeholders to conduct[in-person research](https://www.fieldwork.com/return-to-in-person-research/)? Plead your case with these three key benefits:

### 1. In-Person Research is Happening

[Conducting in-person research *is* your competitive advantage!](https://blog.fieldwork.com/aryn-odonnell-on-now-thats-significant) Facilities have been bustling with brands eager to reconnect with their consumer following such an unprecedented event leading to shifts in consumer behavior. Don't miss out on the one-of-a-kind insights that can only emerge from face-to-face interactions.

 

 

### 2. Rich Insights

We have learned a lot over the years about [virtual research](https://www.fieldwork.com/market-research-services/virtual-market-research/), but at the end of the day, MR professionals are the first to admit that [in-person research achieves an added layer of richness.](https://blog.fieldwork.com/6-competitive-advantages-of-in-person-research) No matter the technology used, insights gained simply from things like body-language are not able to be replicated behind a screen.

 

 

### 3. Respondent Engagement

Respondents are eager to be together and engage in a group conversation! We are facilitating [mock trials,](https://blog.fieldwork.com/7-top-tips-to-make-your-next-mock-jury-project-a-success) taste tests, usability studies, and more. Being in the same room allows for a free-flowing conversation as opposed to a call and response that is often applied to online research.

 

## Ready to Get Back to In-Person?

We can help. From [premiere facility locations](https://www.fieldwork.com/market-research-services/research-venues/) to [vetted recruitment tactics](https://www.fieldwork.com/how-we-recruit/), our team is ready to meet all your in-person research needs. Focus on the research. We'll do the rest.

 

[View full post](https://blog.fieldwork.com/how-to-convince-your-stakeholders-to-conduct-in-person-research)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Fieldwork"
  },
  "dateModified" : "2024-07-22T17:37:16.717Z",
  "datePublished" : "2021-09-03T12:30:00Z",
  "headline" : "How to Convince Your Stakeholders to Conduct In-Person Research",
  "image" : {
    "@type" : "ImageObject",
    "height" : 584,
    "url" : "https://4146062.fs1.hubspotusercontent-na1.net/hubfs/4146062/blogs/2022/20220729-Reasons-To-Choose-a-Fieldwork-Facility-For-Mock-Trial/fwk-thing-for-jarrod.png",
    "width" : 1121
  },
  "mainEntityOfPage" : "https://blog.fieldwork.com/how-to-convince-your-stakeholders-to-conduct-in-person-research",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "the fieldwork blog"
  }
}
```