the fieldwork blog

Recent posts

The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce

Every chef has those “secret” ingredients that make them great. Some ingredients are predictable and easy to find. However, others take a little more effort to acquire and expertis...

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Diversity, Inclusivity and Authenticity in Market Research

Thinking about inclusion in research for customer experience has huge benefits. It means gaining new customers' allegiance and captivating existing ones.  Far too often, recruiting...

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Conducting Qualitative Research During Crunch Time

Picture this – your client calls in a panic needing last minute sessions, with three different surgeon specialties, and patients who have had a specific medical procedure in the la...

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5 Keys to Launching Successful International Research

Market research is crucial to expanding your organization’s global footprint. While you may have confidence in your brand locally, broadening to new countries can significantly wid...

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How to Convince Your Stakeholders to Conduct In-Person Research

While we have been forced to find creative ways to gain insights from consumers, healthcare professionals, patients and business leaders this year, there is no denying the magic th...

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How Fieldwork Recruits Your Target Audience

From small towns to global cities and niche audiences to mass numbers, Fieldwork has earned the industry gold standard when it comes to participant recruitment. Our innovative tact...

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7 Top Moderator Tips to Increase Respondent Engagement

Focus groups are a tried-and-true research methodology, where respondent engagement is vital to gaining research insight. The moderators' expertise and experience are influential t...

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The Magic of In-Person Research

There is a time and place for everything when it comes to researching and connecting with your customer. But there’s just no replacement for the sort of synergy, body language, eye...

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Sarah Kotva’s Journey to Market Research

Fieldworkers thrive on collaboration. It's ingrained into the ethos of the organization. 

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9 Best Tips When Conducting Online Focus Groups

If there were one cardinal sin of conducting virtual research, it would be the assumption that it is the same as face-to-face research, but over a video call.

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