the fieldwork blog

Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

“By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a journey without getting ready and neither do we. Preparation is engrained into our...

Return to In-Person Research

Fieldwork Facilities Feature

Since 1980, Fieldwork has been setting the standard for premier qualitative research facilities. Spanning from San Francisco to Boston and everything in between, Fieldwork has spac...

Navigating Uncharted Waters

Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Sarah and host, Priscilla McKinney, discuss the vital roles comm...

Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

Moderators who conduct traditional facility-based qualitative research have long been the road warriors of the research industry. They spend money and time traveling from city to c...

Communication Keys During a Crisis

Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Becky and host, Priscilla...

8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

While online focus groups have been in use for a long time, it was not until recently many insights professionals began experiencing the significant advances in online qualitative ...

5 Reasons Moderators Choose Virtual Research

We're living in a time where many focus groups and other qualitative projects are shifting to online research. Moderators with extensive experience in traditional, in-person qualit...

How Fieldwork is Built to Adapt During Unforeseen Circumstances

The need for flexibility is imperative in any business environment. In light of stay at home orders, and continued social distancing for the foreseeable future, our team has been a...

Celebrating Success in Uncertain Times

Natalie Renna, President of Fieldwork Minneapolis, joined host Priscilla McKinney on Little Bird Marketing's Ponderings From the Perch podcast to discuss her new position with Fiel...