Navigating Uncharted Waters
Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Sarah and host, Priscilla McKinney, discuss the vital roles comm...
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Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Sarah and host, Priscilla McKinney, discuss the vital roles comm...
Read MoreModerators who conduct traditional facility-based qualitative research have long been the road warriors of the research industry. They spend money and time traveling from city to c...
Read MoreBecky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Becky and host, Priscilla...
Read MoreWhile online focus groups have been in use for a long time, it was not until recently many insights professionals began experiencing the significant advances in online qualitative ...
Read MoreWe're living in a time where many focus groups and other qualitative projects are shifting to online research. Moderators with extensive experience in traditional, in-person qualit...
Read MoreThe need for flexibility is imperative in any business environment. In light of stay at home orders, and continued social distancing for the foreseeable future, our team has been a...
Read MoreNatalie Renna, President of Fieldwork Minneapolis, joined host Priscilla McKinney on Little Bird Marketing's Ponderings From the Perch podcast to discuss her new position with Fiel...
Read MoreFlexibility is key during times of uncertainty. Virtual focus groups, when properly recruited and hosted, have proven to be an effective solution to meeting research needs in uniqu...
Read MoreData collection is a constant puzzle from product development to marketing & sales, but put all the pieces in the right place, and strategies form a picture ready for action. For m...
Read MoreIt's rare these days to find employees who have stayed with the same company after a handful of years. The norm is to always be looking for your next opportunity, but what does tha...
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