While we have been forced to find creative ways to gain insights from consumers, healthcare professionals, patients and business leaders this year, there is no denying the magic that comes from face-to-face interaction.
3 Key Benefits to In-Person Research
In these tumultuous times, how can you convince your stakeholders to conduct in-person research? Plead your case with these three key benefits:
1. In-Person Research is Happening
Whether your boardroom believes it or not, in-person research is happening! Facilities are open and committed to a safe experience for all involved. Don't miss out on the one-of-a-kind insights that can only emerge from face-to-face interactions.
2. Rich Insights
We have learned a lot over the years about virtual research, but at the end of the day MR professionals are the first to admit that in-person research achieves an added layer of richness. No matter the technology used, insights gained simply from things like body-language are not able to be replicated behind a screen.
3. Respondent Engagement
As research facilities have reopened, respondent engagement is UP! We are facilitating mock trials, taste tests, usability studies and more! People are eager to get out and participate. Since reopening, our team at Fieldwork has experienced nearly perfect show rates.
Ready to Get Back to In-Person?