Beyond Time Zones and Currency: How Fieldwork Successfully Manages Global Market Research

At Fieldwork, we understand that global market research provides valuable insights into consumer behavior, competitive landscapes, and emerging market trends. When this knowledge is leveraged effectively, businesses can develop tailored strategies, launch successful products, avoid costly missteps, and build meaningful connections with their target audience.

If you’ve ever managed projects in multiple countries, you know this can be a daunting task, but with the right approach and support, it doesn’t have to be. With decades of experience around the globe, our team knows how to address challenges and turn them into opportunities for success. Here is a look at what we do and how we do it: 

We partner with local experts.

Successful global research doesn’t happen by chance–it’s by design. Cultural context, language nuances, and regional preferences of both respondents and clients can have a major effect on your research. There can be additional complexities around job titles and roles – not all titles do the same thing in each global market.

Fieldwork can help you navigate these nuances and has diligently cultivated partnerships across the globe. Whether clients need diverse respondent pools within a specific geographic area, require a moderator with specific language capabilities, or need a facility carefully set up to specification, we get you what you need when you need it, no matter the location. 

We are flexible.

Each study has its unique requirements and demands. With customized global project management, our Fieldwork team adapts to varying needs. We provide varied levels of support, from recruiting and distributing incentives in local currency to offering local moderation and document translation during the research phase.

We're adaptable, smoothly navigating different preferences. While an in-person focus group might excel in one area or audience, other regions may benefit from virtual, asynchronous, or fully remote options. We offer support across various methodologies, including in-homes, shop-a-longs, online IDIs, and diaries, ensuring the most suitable approach for gathering key insights.

Should there be a need for adjustments during fieldwork, our expertise lies in applying learnings from market to market and project to project. No matter the specifics of your project, Fieldwork brings the experience and know-how to not just meet your needs but also navigate you through the finer details, ensuring your success at every turn.

We are responsive.

Effective communication is the catalyst of successful global market research. Our project managers maintain direct lines of communication, fostering a collaborative environment to swiftly identify and address obstacles in real-time. From detailed proposals and quick, accurate updates to staying informed on local events impacting timelines, we keep clients informed at every phase of the project, eliminating confusion and ensuring you're well-informed as your project moves across the globe.

Our straightforward communication style ensures transparency and peace of mind, offering a single point of contact for our clients. We adapt to local issues promptly, communicating any changes to guarantee top-quality outcomes. 

Accessibility is key—we're always available. Unlike a DIY approach with apps, here, you deal directly with real people. 

We leverage technology. 

We offer online platforms to facilitate qualitative market research, but that’s just the beginning. We know that clients can’t always travel with research as it makes its way across the world. We’re equipped with the right technology for streaming, recording, transcriptions or translations needed to ensure you don’t miss a beat. Even when you’re not in the same time zone with respondents or team members, we keep you in touch and in the know. 

Additionally, we understand the weight of regulatory compliance and the significant task navigating these requirements can be. That's why we take the burden off your shoulders, helping you navigate the most current requirements and best practices in the various countries your project takes you.

Global market research is a critical component of business success in today's interconnected world. Partnering with Fieldwork means top-quality qualitative research support. With our local insights, flexibility, seamless communication, and technological capabilities, we set you up for success.

Focus on the research. We’ll do the rest.  

We’d love to hear about your next project and how we might support you, your team and your clients with our decades of global research experience.  If you're interested in starting a conversation, our contact page is available day or night. I look forward to hearing from you!