the fieldwork blog

How Fieldwork Uses Social Media to Recruit Fresh Respondents in this Unique Time

By Fieldwork on April 20, 2020

Flexibility is key during times of uncertainty. Virtual focus groups, when properly recruited and hosted, have proven to be an effective solution to meeting research needs in unique situations. However, online qualitative research is only as good as its participants. Finding fresh respondents for qualitative studies in your local market is our specialty.

Market research is resilient. It transforms and adapts and at Fieldwork, we do the same. When unforeseen circumstances and unique situations present difficulty, our recruitment doesn’t suffer. Social media is just one of the ways we are able to reach fresh respondents in local and global markets on a daily basis.

Social Media for Market Research Recruitment 

Social media is more than a trend; it’s become a way of life. According to recent research, the average adult spends 2 hours and 24 minutes a day on social media sites. Over the course of their life, it’s projected that the average person will spend 6 years and 8 months on social media. It’s how we stay connected to family, catch up on news, watch videos and make purchases. It’s where people spend their time, and that can be an asset for market research recruitment.

Social media recruitment is one way market research is re-establishing trust with participants. The platforms were designed with authenticity in mind. Platforms like Facebook and Instagram make it easy for a business to stay professional, yet relatable. A well-established Facebook page can communicate legitimacy to a new respondent and an active Instagram profile can be a customer service tool.

Unique circumstances call for unique solutions and social media recruiting is one of many Fieldwork employs.

Here are 3 reasons we use social media as a recruitment tool: 

Legitimate Participants

Thanks to social media platforms, we have a wider reacher than ever. Users across the globe are not only updating their profiles in real-time, but also use these platforms to authenticate themselves through things like LinkedIn connections, job pivots, moves, family growth, etc. 

Tools like automated bots allow us to prescreen interested parties before taking them through the actual screening process. This helps speed up the process of collecting qualified candidates.

Local Recruitment and Global Reach

With social media, both local and global recruitment are possible. Depending on your project needs, social media allows us to effectively reach your target market - wherever they are!

Each Fieldwork facility owns and manages its own Facebook page with fans ranging from 15,000 to 40,000. On average, one post can reach anywhere from 2,000 to 5,000 people.

Individual Fieldwork social media platforms specialize in their local area and are consistently growing in followers. With a Facebook following just under 40,000, our National Recruiting Center collects fans from across the nation.

Targeting Capabilities

Detailed targeting on social media platforms like Facebook and Instagram allow us to narrow down our large audience to exactly who you need. Through boosted posts and ads, we can target by interest, age, geographical location and even device-type used (iOS or Android).


When “in-person” isn’t an option, a digital world provides a gateway to fresh respondents.

Each one of our offices is trained in effective social media recruitment . They meet regularly with a social media specialist to improve techniques and stay up-to-date with the ever-changing digital world.

Let us help navigate your unique situation. From conducting virtual research to online recruitment, our services let you focus on what matters - the research. We’ll do the rest.

Click the button below to start a conversation with one of our recruitment specialists.

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Topics: Market Research Services

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