Recruiting market research participants is one of the most crucial parts of any study, but it’s easier said than done. Now add in the complexity of human factor testing, medical device testing, and other complicated elements of medical research recruitment.
From low-incidence populations and geographical limitations to low engagement rates and time constraints, finding online market research participants has its own unique set of challenges that often require recruiters to go beyond traditional recruitment methods.
Thankfully in today's digitalized world, it is becoming easier for market research recruiters to identify and secure respondents through online mediums. The next time your research study requires hard-to-find respondents, make sure you partner with a market research recruitment vendor who thinks outside-the-box and effectively utilizes digital resources to meet your recruitment needs.
Digital Resources for Medical Recruitment Needs
Social Media
To find perfect respondents for usability testing of medical devices, market research recruiters must employ a variety of different recruitment tactics. These include everything from building relationships within the local community to having a solid understanding of basic knowledge and terminology for a specific industry. When combining these tactics with social media platforms such as Facebook, LinkedIn, and Twitter, recruiters are able to expand their reach and hone their search by targeting specific criteria including age, gender, location, and language.
Online Communities
Online communities are made up of individuals who share common interests, experiences, or concerns, and provide market research recruitment specialists the opportunity to connect with highly-specific groups that are otherwise difficult to find. When market research recruiters are recruiting participants for research for specific populations, communicating with the directors of online communities or support networks can help increase their chances of finding high-quality respondents. Online networks such as these are a great option for recruiters to connect with qualified candidates, expand their reach over several markets, and expedite the recruitment process.
Online Advertising
Similar to social media, online advertising is an effective way for recruiters to target specific audiences by building ad campaigns around specific user data. Market research focus group recruitment vendors can build ad campaigns around specific interests, keywords, demographics, locations, and a variety of other characteristics to help them reach hard-to-find respondents.
Ultimately, recruiting participants for research requires know-how of how to use a combination of online resources with time-tested techniques to identify and recruit the best respondents.
Tired of keeping your market research projects on hold while searching for low-incidence respondents?
At Fieldwork, we offer market research recruitment services with experienced recruiters that can deliver the powerful and actionable insights you need!
