--- title: The Difference Between Medical and Consumer Recruitment for Market Research description: If you're conducting market research for a healthcare study, one of the most challenging parts will be finding the right respondents to give you the insights you need. image: https://blog.fieldwork.com/hubfs/blogs/2019/20190523-understanding-difference-between-medical-consumer-research/20190523-fwk-understanding-the-difference-vetween-medical-and-consumer-recruitment-for-market-research-v2.png --- [About](https://www.fieldwork.com/about) [Careers](https://www.fieldwork.com/careers/) [Downloadables](https://www.fieldwork.com/downloadables/) [Blog](https://blog.fieldwork.com) [Contact](https://www.fieldwork.com/contact/) Search [![Fieldwork](https://blog.fieldwork.com/hs-fs/hubfs/blogs/2023/fw-wordmark-color-lg.png?width=168&height=70&name=fw-wordmark-color-lg.png "Fieldwork")](http://www.fieldwork.com) - The Right Places Locations ## Locations From mock jury environments to medical simulation labs, our facilities have the flexibility and integrated technology you need to get the best out of your research. [Explore Our Facilities](https://www.fieldwork.com/market-research-services/research-venues/) [Atlanta](https://www.fieldwork.com/us-research-venues/atlanta/) [Boston](https://www.fieldwork.com/us-research-venues/boston/) [Chicago - Downtown](https://www.fieldwork.com/us-research-venues/chicago-downtown/) [Chicago - Suburbs](https://www.fieldwork.com/us-research-venues/chicago-schaumburg/) [Dallas](https://www.fieldwork.com/us-research-venues/dallas/) [Denver](https://www.fieldwork.com/us-research-venues/denver/) [LA - Orange County](https://www.fieldwork.com/us-research-venues/la-orange-county/) [Minneapolis](https://www.fieldwork.com/us-research-venues/minneapolis/) [New York City](https://www.fieldwork.com/us-research-venues/new-york-city/) [Northern New Jersey](https://www.fieldwork.com/us-research-venues/fort-lee-nj/) [Phoenix](https://www.fieldwork.com/us-research-venues/phoenix/) [San Francisco](https://www.fieldwork.com/us-research-venues/san-francisco/) [Seattle](https://www.fieldwork.com/us-research-venues/seattle/) ### Additional Environments #### [Fieldwork Anywhere](https://www.fieldwork.com/market-research-services/fieldwork-anywhere/) Don’t see the right location? Explore our network of facilities capable of conducting the research you need. #### [Virtual Market Research](https://www.fieldwork.com/market-research-services/virtual-market-research/) The right environment might be virtual. Our online capabilities are designed to get you results that matter. #### [Global Research Management](https://www.fieldwork.com/market-research-services/global-field-management/) Take your research international with our comprehensive global field management services. - The Right People Recruiting ## Recruiting Support Our expansive market research recruiting starts with providing ethically recruited participants ready to use their voices to make a difference. [Explore Our Recruiting Services](https://www.fieldwork.com/market-research-services/us-national-recruiting/) [Recruiting Experience: Medical Research](https://www.fieldwork.com/recruiting-experience/medical-research/) [Recruiting Experience: Consumer Research](https://www.fieldwork.com/recruiting-experience/consumer-research/) [Recruiting Experience: B2B Research](https://www.fieldwork.com/recruiting-experience/b2b-research/) [Exploratory Period](https://www.fieldwork.com/exploratory-period/) [Virtual Market Research](https://blog.fieldwork.com/content-rendering/v1/public/_hcms/preview/template/multi/) - The Right Support Research Services ## Research Services Your one-stop solution for all qualitative market research requirements, including – the right environment, recruiting, and support to conduct impactful research. [Explore Our Research Services](https://www.fieldwork.com/market-research-services/) [Virtual Market Research](https://www.fieldwork.com/market-research-services/virtual-market-research/) [Mock Jury Research](https://www.fieldwork.com/mock-jury/) [Global Research Management](https://www.fieldwork.com/market-research-services/global-field-management/) [Medical Device Usability](https://www.fieldwork.com/human-factors-testing/) [Transcription](https://www.fieldwork.com/market-research-services/transcription/) [CX/UX Research](https://www.fieldwork.com/market-research-services/cx-ux-research/) [Virtual Market Research](https://blog.fieldwork.com/content-rendering/v1/public/_hcms/preview/template/multi/) - [Start My Research](https://www.fieldwork.com/check-location-availability/) [Join a Focus Group](https://www.fieldwork.com/join/) [![Fieldwork](https://blog.fieldwork.com/hs-fs/hubfs/blogs/2023/fw-wordmark-color-lg.png?width=168&height=70&name=fw-wordmark-color-lg.png "Fieldwork")](http://www.fieldwork.com) ![menu icon](https://blog.fieldwork.com/hs-fs/hubfs/blogs/2023/menu-icon.png?height=44&name=menu-icon.png) - The Right Places Locations [Atlanta](https://www.fieldwork.com/us-research-venues/atlanta/) [Boston](https://www.fieldwork.com/us-research-venues/boston/) [Chicago - Downtown](https://www.fieldwork.com/us-research-venues/chicago-downtown/) [Chicago - Suburbs](https://www.fieldwork.com/us-research-venues/chicago-schaumburg/) [Dallas](https://www.fieldwork.com/us-research-venues/dallas/) [Denver](https://www.fieldwork.com/us-research-venues/denver/) [LA - Orange County](https://www.fieldwork.com/us-research-venues/la-orange-county/) [Minneapolis](https://www.fieldwork.com/us-research-venues/minneapolis/) [New York City](https://www.fieldwork.com/us-research-venues/new-york-city/) [Northern New Jersey](https://www.fieldwork.com/us-research-venues/fort-lee-nj/) [Phoenix](https://www.fieldwork.com/us-research-venues/phoenix/) [San Francisco](https://www.fieldwork.com/us-research-venues/san-francisco/) [Seattle](https://www.fieldwork.com/us-research-venues/seattle/) - The Right People Recruiting [Recruiting Experience: Medical Research](https://www.fieldwork.com/recruiting-experience/medical-research/) [Recruiting Experience: Consumer Research](https://www.fieldwork.com/recruiting-experience/consumer-research/) [Recruiting Experience: B2B Research](https://www.fieldwork.com/recruiting-experience/b2b-research/) [Exploratory Period](https://www.fieldwork.com/exploratory-period/) - The Right Support Research Services [Virtual Market Research](https://www.fieldwork.com/market-research-services/virtual-market-research/) [Mock Jury Research](https://www.fieldwork.com/mock-jury/) [Global Research Management](https://www.fieldwork.com/market-research-services/global-field-management/) [Medical Device Usability](https://www.fieldwork.com/human-factors-testing/) [Transcription](https://www.fieldwork.com/market-research-services/transcription/) [CX/UX Research](https://www.fieldwork.com/market-research-services/cx-ux-research/) - [About](https://www.fieldwork.com/about) [Careers](https://www.fieldwork.com/careers/) [Downloadables](https://www.fieldwork.com/downloadables/) [Blog](https://blog.fieldwork.com) [Contact](https://www.fieldwork.com/contact/) [Start My Research](https://www.fieldwork.com/check-location-availability/) [Join a Focus Group](https://www.fieldwork.com/join/) Search ![https://cdn2.hubspot.net/hubfs/4146062/blogs/2019/20190523-understanding-difference-between-medical-consumer-research/20190523-fwk-understanding-the-difference-vetween-medical-and-consumer-recruitment-for-market-research-v2.png](https://blog.fieldwork.com/hubfs/blogs/2019/20190523-understanding-difference-between-medical-consumer-research/20190523-fwk-understanding-the-difference-vetween-medical-and-consumer-recruitment-for-market-research-v2.png) [Market Research Recruitment](https://blog.fieldwork.com/tag/market-research-recruitment)  [Medical Market Research](https://blog.fieldwork.com/tag/medical-market-research) # The Difference Between Medical and Consumer Recruitment for Market Research 2 min read #### Share this If you're conducting market research for a healthcare study such as voice-of-the-patient, medical equipment, or pharmaceutical branding, one of the most challenging parts will be finding the right respondents to give you the insights you need. These studies come with different challenges than consumer studies and may require out-of-the-box recruiting techniques. What sets Fieldwork apart from other recruitment specialists is the way we customize each recruitment plan based on project needs. We are experts in understanding the unique challenges of both [medical](https://blog.fieldwork.com/q-a-fieldwork-denver-president-nikki-darr%C3%A9-on-successful-medical-research-recruiting) and consumer recruitment, and we have a large toolbox to support each. When the needs of a medical study exceed standard [database searches](https://blog.fieldwork.com/5-reasons-medical-researchers-trust-fieldwork), we are able to employ customized services to match. And as always, we protect privacy and confidentiality for both respondents and clients. ## Who: Reaching Hard-To-Find Respondents No matter the study type, respondents can make or break a project. Specifically, when you're looking for [respondents for a medical project](https://blog.fieldwork.com/needle-in-a-haystack-finding-low-incidence-medical-respondents), the pool to pick from is smaller to start. Working with a [market research recruitment](https://www.fieldwork.com/how-we-recruit/) firm that specializes in [medical recruiting](https://blog.fieldwork.com/q-a-fieldwork-denver-president-nikki-darr%C3%A9-on-successful-medical-research-recruiting) can make this step a whole lot easier and ensure success. To find your perfect respondents, our expert medical recruiters have a wide variety of tactics such as contacting groups for specific diseases, contacting friendly medical professionals for referrals, and networking through medical organizations.  Medical research recruiters are experts in navigating the medical world and know who to contact and where to look when there are highly specific criteria that need to be met.  ## Where: Looking In The Right Places Due to the specific parameters that exist when looking for medical research respondents, if you don't know where to look for these people, valuable time could be wasted in the screening process.  Our [respondent database](https://blog.fieldwork.com/the-importance-of-having-a-local-and-national-recruitment-database) is able to constantly track medical information such as specialties and subspecialties, types of drugs administered, and years in practice. Having this information speeds up the [recruitment process](https://www.fieldwork.com/how-we-recruit/) for these types of studies significantly! Additionally, our local recruiters are very familiar with the local medical community and incidences of certain diseases in the region. For instance, they know which hospitals have the most Cardiologists, and what clinics specialize in diabetes prevention. If we come across a study that our database can't completely fill, we have the experience, expertise and creativity to use an out-of-the-box technique to get to the respondents needed.  ## How: Approaching The Respondents You Need Before approaching respondents for these studies, the experts at Fieldwork do their homework! We know that understanding medical terminology relevant to potential participant's conditions or specialties will help them feel comfortable during the research process.  Every project is unique and your respondents should be too. As a trusted medical research vendor, we understand how important the right [recruits are to the success of your medical research](https://blog.fieldwork.com/the-7-ingredients-in-fieldworks-recruiting-secret-sauce) and we strive for perfection in our recruiting processes no matter how big or small the project might be.   --- **The medical industry continues to grow and change every day, and recruiting qualified health care professionals, patients and caregivers can make or break your medical research study. Click below to download our free guide that breaks down expert medical research recruiting.** [![Expert Medical Research Recruiting](https://no-cache.hubspot.com/cta/default/4146062/ef5a88c3-99f8-43dc-b677-703b59300cd3.png)](https://cta-redirect.hubspot.com/cta/redirect/4146062/ef5a88c3-99f8-43dc-b677-703b59300cd3)     Previous story [← Needle In a Haystack: Finding Low Incidence Medical Respondents](https://blog.fieldwork.com/needle-in-a-haystack-finding-low-incidence-medical-respondents) Next story [Q & A: Fieldwork Dallas President Jessica Josset on Legal Focus Groups and Mock Juries →](https://blog.fieldwork.com/q-a-fieldwork-dallas-president-jessica-josset-on-legal-focus-groups-and-mock-juries) ### You May Also Like These Related Articles [![featured_image](https://blog.fieldwork.com/hubfs/emails/20191219-blog-recap/20191126-fwk-one-stop-shop-market-research-services-r1.jpg)](https://blog.fieldwork.com/one-stop-shop-market-research-services-made-easy) [Market Research Support Services](https://blog.fieldwork.com/tag/market-research-support-services) [International Research](https://blog.fieldwork.com/tag/international-research) [One Stop Shop: Market Research Services Made Easy](https://blog.fieldwork.com/one-stop-shop-market-research-services-made-easy) June 21, 2019 | 2 min read [![featured_image](https://blog.fieldwork.com/hubfs/blogs/2019/20191011-talking-the-talk-building-meaningful-relationships-in-the-medical-field/20191011-fwk-talking-the-talk-building-meaningful-relationships-in-the-medical-field.jpg)](https://blog.fieldwork.com/talking-the-talk-building-meaningful-relationships-in-the-medical-field) [Market Research Recruitment](https://blog.fieldwork.com/tag/market-research-recruitment) [Medical Market Research](https://blog.fieldwork.com/tag/medical-market-research) [Talking the Talk: Building Meaningful Relationships in the Medical Field](https://blog.fieldwork.com/talking-the-talk-building-meaningful-relationships-in-the-medical-field) June 21, 2019 | 1 min read [![featured_image](https://blog.fieldwork.com/hubfs/blogs/2019/20191217-meet-your-match/20220801-fwk-blog-meet-your-match-medical-respondents_feature.png)](https://blog.fieldwork.com/meet-your-match-targeting-the-best-medical-respondents-digitally) [Market Research Recruitment](https://blog.fieldwork.com/tag/market-research-recruitment) [Medical Market Research](https://blog.fieldwork.com/tag/medical-market-research) [Meet Your Match: Targeting the Best Medical Respondents Digitally](https://blog.fieldwork.com/meet-your-match-targeting-the-best-medical-respondents-digitally) June 21, 2019 | 1 min read [![Fieldwork](https://blog.fieldwork.com/hs-fs/hubfs/blogs/2023/fw-wordmark-color-lg.png?width=312&height=130&name=fw-wordmark-color-lg.png "Fieldwork")](http://www.fieldwork.com) [Join A Focus Group](https://www.fieldwork.com/join/) [Contact Us](https://www.fieldwork.com/contact/) [Locations](https://www.fieldwork.com/market-research-services/research-venues/) [Recruiting](https://www.fieldwork.com/how-we-recruit/) [Research Services](https://www.fieldwork.com/market-research-services/) [About](https://www.fieldwork.com/about/) [Careers](https://www.fieldwork.com/careers/) [Downloadables](https://www.fieldwork.com/downloadables/) [Blog](https://blog.fieldwork.com/) [Contact](https://www.fieldwork.com/contact/) Stay up-to-date and receive the latest Fieldwork news and press, delivered straight to your inbox. © Fieldwork 2026 [Sitemap](https://www.fieldwork.com/sitemap/) [Accessibility Statement](https://www.fieldwork.com/accessibility/) [Privacy Policy](https://www.fieldwork.com/privacy-policy/) [Back to top](https://blog.fieldwork.com/understanding-the-difference-between-medical-and-consumer-recruitment-for-market-research#scolltop)