Market Research Support Services  Market Research Recruitment

    4 Ways Fieldwork Takes Care of Your Brand by Taking Care of Focus Group Participants

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    As a leading qualitative research partner, Fieldwork understands the critical role that participants play in generating valuable insights for brands and businesses. We believe that prioritizing the participant experience is key to unlocking the full potential of market research. Our commitment to clients is rooted in enhancing participant experiences, as we believe this directly yields meaningful insights for better brand impact and ensures active engagement, punctuality, and respect for your research process.

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    Engaging Participants from the Start

    The participant’s journey begins with the way we capture their interest in engaging with us, and by extension,  with your brand. We consistently present clear and comprehensive information about the research process, your study requirements, and the benefits of participation to ensure show rates will be high and instructions will be followed. Proactive and open communication includes speaking about the value of their opinions and time. This rapport building sets the stage for a great experience.  They are welcomed into our beautifully appointed facilities, where they feel at ease and respected.


    20230826-fwk-blog-taking-care-of-focus-group-participants_find-the-right-fitFinding the Right Fit

    The recruitment phase is crucial for ensuring that the right participants are selected for each study. At Fieldwork, we approach screeners with industry best practices at the forefront. We carefully screen prospects over the phone to confirm all requirements are met and the respondent will be adequately qualified to participate. Our goal is to build trust and establish a strong foundation for an authentic and fruitful research experience while providing the absolute best fit possible for the purpose of the study.



    20230826-fwk-blog-taking-care-of-focus-group-participants_respect-timeRespect for Participants' Time

    Throughout the research journey, clear and timely communication is essential. Promptly responding to participant inquiries, confirming schedules, and providing all necessary details means follow up is completed without gaps. We understand that participants' time is valuable, and we strive to make the process as seamless as possible. By respecting their commitments and keeping them well-informed, we ensure a positive experience that encourages ongoing engagement and reflects well on our clients who asked them to participate. This takes more time, but the benefits are unmatched - your respondents feel respected and respect the focus group process.




    Valuing Participants' Contributions

    Fieldwork recognizes the valuable contribution participants make to market research whether they are participating in UX research, medical device testing, a mock jury with trial consultants,or any other kind of research. Because we prioritize their time and effort, they in turn respect our clients’ time and effort. This mutual respect reinforces the importance of their opinions and fosters a positive relationship that encourages goodwill and active engagement throughout the process.

    At Fieldwork, we firmly believe that the participant experience directly impacts the quality and effectiveness of market research. By prioritizing professionalism, respect, and clear communication throughout the participant journey, we create an environment that fosters active engagement and authentic insights. Our commitment to recruiting the right participants and providing exceptional support is the foundation of our success. Together, we can uncover valuable market insights that drive brand growth and business impact.

    Focus on the research. We’ll do the rest. 

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