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    Content to Support Your Research

    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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      Is Your Focus Group Facility Dressed for Success?

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      Is Your Focus Group Facility Dressed for Success?

      First impressions really are important. You start forming opinions about people you meet within..

      3 min read
      4 Tips from Highly Effective Field Directors

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      4 Tips from Highly Effective Field Directors

      Whether you’re new to the market research industry or a seasoned veteran, a little helpful advice..

      2 min read
      Why Industry Expertise Matters for Quality Recruitment

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      Why Industry Expertise Matters for Quality Recruitment

      If the bottom line for your focus group recruitment strategy is just to get people in seats, you’re..

      2 min read
      4 Things You Didn't Know Your Facility Partner Could Do

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      4 Things You Didn't Know Your Facility Partner Could Do

      As you select a research partner to help with project management, you are likely weighing your..

      2 min read
      5 Proactive Standards for Avoiding Research Pitfalls

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      5 Proactive Standards for Avoiding Research Pitfalls

      Developing quality market research leads to success in branding, product promotion and, of course,..

      2 min read
      Surefire Steps to Avoiding Focus Group No Shows

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      7 Surefire Steps to Avoiding Focus Group No Shows

      As a market research pro, there is little worse than planning a focus group, rehearsing the..

      3 min read
      Fieldwork First Date: No Sweaty Palms Here!

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      Fieldwork First Date: No Sweaty Palms Here!

      Sweaty palms. Anxiety. Compatibility. Trust. The dating world is a difficult one to navigate --..

      2 min read
      One and Done: The Power of One Point of Contact

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      One and Done: The Power of One Point of Contact

      Meetings, multiple projects and day-to-day tasks keep your schedule constantly full. That’s in..

      2 min read