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    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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    Recent Posts

    Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

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    Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

    Moderators who conduct traditional facility-based qualitative research have long been the road..

    3 min read
    Communication Keys During a Crisis

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    Communication Keys During a Crisis

    Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on..

    1 min read
    8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

    Market Research Support Services Virtual Market Research

    8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

    While online focus groups have been in use for a long time, it was not until recently many insights..

    5 min read
    5 Reasons Moderators Choose Virtual Research

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    5 Reasons Moderators Choose Virtual Research

    We're living in a time where many focus groups and other qualitative projects are shifting to..

    1 min read
    How Fieldwork is Built to Adapt During Unforeseen Circumstances

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    How Fieldwork is Built to Adapt

    The need for flexibility is imperative in any business environment. In light of stay-at-home..

    3 min read
    Celebrating Success in Uncertain Times

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    Celebrating Success in Uncertain Times

    Natalie Renna, President of Fieldwork Minneapolis, joined host Priscilla McKinney on Little Bird..

    1 min read
    How Fieldwork Uses Social Media to Recruit Fresh Respondents in this Unique Time

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    How Fieldwork Uses Social Media to Recruit Fresh Respondents

    Flexibility is key during times of uncertainty. Virtual focus groups, when properly recruited and..

    2 min read
    Qualitative Market Research: Pros & Cons of Moving Your Study Online

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    Qualitative Market Research: Pros & Cons of Moving Your Study Online

    Data collection is a constant puzzle from product development to marketing & sales, but put all the..

    3 min read
    The Importance of Workplace Culture with Crystal Majik

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    The Importance of Workplace Culture

    It's rare these days to find employees who have stayed with the same company after a handful of..

    1 min read
    Q & A: Fieldwork LA - Orange County President Kami Celano on Sourcing Quality Research Participants

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    Q & A: Fieldwork LA - Orange County President Kami Celano on Sourcing Quality Research Participants

    Our world-class Fieldwork facilities are run by local Presidents who play a major role in fostering..

    3 min read
    One Stop Shop: Market Research Services Made Easy

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    One Stop Shop: Market Research Services Made Easy

    If there’s one guarantee about conducting research it’s that it can become overwhelming. From..

    2 min read
    Identifying Ideal Market Research Recruits through Support Groups

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    Identifying Ideal Market Research Recruits through Support Groups

    Sometimes in order to find ideal respondents for your research you have to think outside the box...

    1 min read