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    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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    Fieldwork

    Recent Posts

    Fieldwork's Response to COVID-19

    Fieldwork's Response to COVID-19

    Fieldwork’s Commitment to Safe, Successful In-Person Research Fieldwork remains committed to the..

    Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

    Virtual Market Research

    Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

    “By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a..

    3 min read
    Fieldwork's Return to In-Person Research

    Return to In-Person Research

    Navigating Uncharted Waters with Sarah Kotva

    Market Research Support Services

    Navigating Uncharted Waters with Sarah Kotva

    Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From..

    1 min read
    Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

    Market Research Support Services Market Research Recruitment

    Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

    Moderators who conduct traditional facility-based qualitative research have long been the road..

    3 min read
    Communication Keys During a Crisis

    Market Research Support Services

    Communication Keys During a Crisis

    Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on..

    1 min read
    8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

    Market Research Support Services Virtual Market Research

    8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

    While online focus groups have been in use for a long time, it was not until recently many insights..

    5 min read
    5 Reasons Moderators Choose Virtual Research

    Virtual Market Research

    5 Reasons Moderators Choose Virtual Research

    We're living in a time where many focus groups and other qualitative projects are shifting to..

    1 min read
    How Fieldwork is Built to Adapt During Unforeseen Circumstances

    Market Research Support Services

    How Fieldwork is Built to Adapt

    The need for flexibility is imperative in any business environment. In light of stay-at-home..

    3 min read
    Celebrating Success in Uncertain Times

    Market Research Support Services

    Celebrating Success in Uncertain Times

    Natalie Renna, President of Fieldwork Minneapolis, joined host Priscilla McKinney on Little Bird..

    1 min read
    How Fieldwork Uses Social Media to Recruit Fresh Respondents in this Unique Time

    Market Research Support Services Market Research Recruitment

    How Fieldwork Uses Social Media to Recruit Fresh Respondents

    Flexibility is key during times of uncertainty. Virtual focus groups, when properly recruited and..

    2 min read
    Qualitative Market Research: Pros & Cons of Moving Your Study Online

    Market Research Support Services

    Qualitative Market Research: Pros & Cons of Moving Your Study Online

    Data collection is a constant puzzle from product development to marketing & sales, but put all the..

    3 min read