Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.
Fieldwork’s Commitment to Safe, Successful In-Person Research Fieldwork remains committed to the..
“By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a..
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Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From..
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Moderators who conduct traditional facility-based qualitative research have long been the road..
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Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on..
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While online focus groups have been in use for a long time, it was not until recently many insights..
We're living in a time where many focus groups and other qualitative projects are shifting to..
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The need for flexibility is imperative in any business environment. In light of stay-at-home..
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Natalie Renna, President of Fieldwork Minneapolis, joined host Priscilla McKinney on Little Bird..
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Flexibility is key during times of uncertainty. Virtual focus groups, when properly recruited and..
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Data collection is a constant puzzle from product development to marketing & sales, but put all the..