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    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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      Fieldwork

      Recent Posts

      FAQ: Fieldwork Management of Mock Trial Scenarios

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      FAQ: Fieldwork Management of Mock Trial Scenarios

      At Fieldwork, our job is to create the right environment for focus groups, mock juries, and other..

      3 min read
      Before, During and After a Medical Device Usability Study

      Medical Market Research Human Factors Testing

      Before, During, and After a Medical Device Usability Study

      The medical device industry is booming. Innovative companies are pioneering technology, bringing..

      4 min read
      5 Questions to Ask Your Medical Device Market Research Recruiting Partner

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      5 Questions to Ask Your Medical Device Market Research Recruiting Partner

      Data and insights from the right respondents are the cornerstones of valuable medical device..

      3 min read
      CPG Insights in a Post-COVID World

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      CPG Insights in a Post-COVID World

      One thing we now know about the global pandemic is that patterns were interrupted. A fall and..

      3 min read
      5 Considerations For Human Factors Testing

      Medical Market Research Human Factors Testing

      5 Considerations For Human Factors Testing

      The medical device industry is an innovation hot spot. Each of these innovations goes through..

      3 min read
      Think You’ve Had a Challenging Research Situation? Now Try that with Kids!

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      Think You’ve Had a Challenging Research Situation? Now Try that with Kids!

      You can imagine that conversations in a small focus group, or an in-depth interview (IDI) can be..

      4 min read
      3 Pitfalls of DIY Recruiting

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      3 Pitfalls of DIY Recruiting

      If 2020 were a word we might choose DISRUPTION. Lives were disrupted. Travel was disrupted. Work..

      3 min read
      Embrace the Research Space: Face-to-Face is Back and Here to Stay

      Research Venues Face to Face MRX

      Embrace the Research Space: Face-to-Face is Back and Here to Stay

      For many years, the main concern for research has been agility. Getting research done quickly was a..

      2 min read
      Fieldwork's Response to COVID-19

      Fieldwork's Response to COVID-19

      Fieldwork’s Commitment to Safe, Successful In-Person Research Fieldwork remains committed to the..

      Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

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      Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

      “By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a..

      3 min read
      Fieldwork's Return to In-Person Research

      Return to In-Person Research

      Navigating Uncharted Waters with Sarah Kotva

      Market Research Support Services

      Navigating Uncharted Waters with Sarah Kotva

      Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From..

      1 min read