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    Content to Support Your Research

    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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    CPG Insights in a Post-COVID World

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    CPG Insights in a Post-COVID World

    One thing we now know about the global pandemic is that patterns were interrupted. A fall and..

    3 min read
    5 Considerations For Human Factors Testing

    Medical Market Research Human Factors Testing

    5 Considerations For Human Factors Testing

    The medical device industry is an innovation hot spot. Each of these innovations goes through..

    3 min read
    Think You’ve Had a Challenging Research Situation? Now Try that with Kids!

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    Think You’ve Had a Challenging Research Situation? Now Try that with Kids!

    You can imagine that conversations in a small focus group, or an in-depth interview (IDI) can be..

    4 min read
    3 Pitfalls of DIY Recruiting

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    3 Pitfalls of DIY Recruiting

    If 2020 were a word we might choose DISRUPTION. Lives were disrupted. Travel was disrupted. Work..

    3 min read
    Embrace the Research Space: Face-to-Face is Back and Here to Stay

    Research Venues Face to Face MRX

    Embrace the Research Space: Face-to-Face is Back and Here to Stay

    For many years, the main concern for research has been agility. Getting research done quickly was a..

    2 min read
    Fieldwork's Response to COVID-19

    Fieldwork's Response to COVID-19

    Fieldwork’s Commitment to Safe, Successful In-Person Research Fieldwork remains committed to the..

    Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

    Virtual Market Research

    Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

    “By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a..

    3 min read
    Fieldwork's Return to In-Person Research

    Return to In-Person Research

    Navigating Uncharted Waters with Sarah Kotva

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    Navigating Uncharted Waters with Sarah Kotva

    Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From..

    1 min read
    Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

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    Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

    Moderators who conduct traditional facility-based qualitative research have long been the road..

    3 min read
    Communication Keys During a Crisis

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    Communication Keys During a Crisis

    Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on..

    1 min read
    8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

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    8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

    While online focus groups have been in use for a long time, it was not until recently many insights..

    5 min read