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    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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      The Balancing Act: In-Person vs Digital Research with Aryn O'Donell

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      The Balancing Act: In-Person vs Digital Research with Aryn O'Donnell

      Aryn O'Donnell, Vice President of Corporate Services at Fieldwork Inc, joins host Jamin Brazil on..

      1 min read
      7 Top Tips to Make Your Next Mock Jury Project a Success

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      7 Top Tips to Make Your Next Mock Jury Project a Success

      Mock trial cases are a powerful tool for case testing and evaluation as well as overall trial..

      1 min read
      Preparing for the Future of Research with Crystal Majik

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      Preparing for the Future of Research with Crystal Majik

      In this episode of our podcast miniseries, Flight Patterns with Fieldwork, Crystal Majik of..

      2 min read
      The Role of Service in Research

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      The Role of Service in Research

      In the second episode of our miniseries, Flight Patterns with Fieldwork, Aryn O'Donnell, Vice..

      1 min read
      Navigating the Shifting Tides of Market Research Services

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      Navigating the Shifting Tides of Market Research Services

      Sarah Kotva, Vice President of Fieldwork Inc, joins Ponderings from the Perch host Priscilla..

      1 min read
      From Recruitment to Compensation – How Fieldwork is an Ideal UX Testing Partner

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      From Recruitment to Compensation – How Fieldwork is an Ideal UX Testing Partner

      To optimize user experience, you need to uncover user behavior, needs, and motivations. UX research..

      3 min read
      Fieldwork Boston's Medical Testing Simulation Center

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      Fieldwork Boston's Medical Testing Simulation Center

      Usability testing of medical devices is complex and specific. Enormous technical challenges,..

      2 min read
      Competitive Advantages of In-Person Market Research

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      6 Competitive Advantages of In-Person Research

      While advancements in online platforms have made virtual easier, there is nothing like face-to-face..

      4 min read
      The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce

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      The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce

      Every chef has those “secret” ingredients that make them great. Some ingredients are predictable..

      2 min read
      Diversity, Inclusivity, and Authenticity in Market Research

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      Diversity, Inclusivity, and Authenticity in Market Research

      Thinking about inclusion in research for customer experience has huge benefits. It means gaining..

      3 min read
      Conducting Qualitative Research During Crunch Time

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      Conducting Qualitative Research During Crunch Time

      Picture this – your client calls in a panic needing last minute sessions, with three different..

      4 min read
      5 Keys to Launching Successful International Research

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      5 Keys to Launching Successful International Research

      Market research is crucial to expanding your organization’s global footprint. While you may have..

      3 min read