the fieldwork blog

4 Reasons Not To Cut Corners On Virtual Market Research

By on Jul 09, 2020

Market research has been a great industry for innovation. Technology, tools and DIY platforms have helped brands reach consumers more quickly and source gut-checking insights to he...

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Fieldwork's Response to COVID-19 (Updated July 2020)

By on Jul 01, 2020

(UPDATED JULY 2020) Fieldwork’s Commitment to Safe, Successful In-Person Research Fieldwork remains committed to the safety and well-being of our staff, clients, and participants. ...

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Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

By on Jun 30, 2020

“By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a journey without getting ready and neither do we. Preparation is engrained into our...

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Return to In-Person Research

By on Jun 26, 2020

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Navigating Uncharted Waters

By on Jun 15, 2020

Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Sarah and host, Priscilla McKinney, discuss the vital roles comm...

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Communication Keys During a Crisis

By on May 26, 2020

Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Becky and host, Priscilla...

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8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

By on May 20, 2020

While online focus groups have been in use for a long time, it was not until recently many insights professionals began experiencing the significant advances in online qualitative ...

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5 Reasons Moderators Choose Virtual Research

By on May 06, 2020

We're living in a time where many focus groups and other qualitative projects are shifting to online research. Moderators with extensive experience in traditional, in-person qualit...

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How Fieldwork is Built to Adapt During Unforeseen Circumstances

By on Apr 30, 2020

The need for flexibility is imperative in any business environment. In light of stay at home orders, and continued social distancing for the foreseeable future, our team has been a...

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Celebrating Success in Uncertain Times

By on Apr 27, 2020

Natalie Renna, President of Fieldwork Minneapolis, joined host Priscilla McKinney on Little Bird Marketing's Ponderings From the Perch podcast to discuss her new position with Fiel...

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