the fieldwork blog

Going Above and Beyond: Your Qualitative Research Support System

Fieldwork Minneapolis President, Natalie Renna, joins Insightrix Podcast host, Sharday Torgerson, to discuss the impact of project management, hospitality and how Fieldwork plans f...

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3 Reasons Qualitative Data is the Key to a Winning Trial Theory

At verdict time, the most compelling story wins. But how do you ensure your trial narrative will convince 12 jurors? Without feedback and analysis prior to trial, being confident i...

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How to Ensure Human Factors Testing Standards are Met in a Market Research Facility

What is human factors testing? Human factors testing examines how the user, whether patient or health care provider (HCP), interprets and uses a medical device. Do they read the di...

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The Balancing Act: In-Person vs Digital Research with Aryn O'Donnell

Aryn O'Donnell, Vice President of Corporate Services at Fieldwork Inc, joins host Jamin Brazil on The Happy MR podcast to discuss the individual importance of both in-person and di...

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7 Top Tips to Make Your Next Mock Jury Project a Success

Mock trial cases are a powerful tool for case testing and evaluation as well as overall trial preparation. When mock trials are executed successfully, they provide clarity and conf...

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6 Reasons To Choose a Fieldwork Facility Over a Hotel for Your Mock Trial

Mock trial scenarios are one of the best ways for legal consultants and attorneys to understand which arguments resonate most with jurors. It’s important to hear feedback from cred...

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Preparing for the Future of Research

In this episode of our podcast miniseries, Flight Patterns with Fieldwork, Crystal Majik of Fieldwork Anywhere and Webwork joins Priscilla McKinney on Ponderings From the Perch to ...

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The Role of Service in Research

In the second episode of our miniseries, Flight Patterns with Fieldwork, Aryn O'Donnell, Vice President of Corporate Services, joins Priscilla McKinney on Ponderings from the Perch...

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Navigating the Shifting Tides of Market Research Services

Sarah Kotva, Vice President of Fieldwork Inc, joins Ponderings from the Perch host Priscilla McKinney for our new podcast miniseries, Flight Patterns with Fieldwork. This three-par...

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From Recruitment to Compensation – How Fieldwork is an Ideal UX Testing Partner

To optimize user experience, you need to uncover user behavior, needs, and motivations. UX research requires clear outcomes to specific questions to have true business impact.

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