the fieldwork blog

Embrace the Research Space: Face-to-Face is Back and Here to Stay

By on Aug 20, 2020

For many years, the main concern for research has been agility. Getting research done quickly was a concern as brands knew that consumer opinion was changing at a more rapid pace t...

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4 Reasons Not To Cut Corners on Virtual Market Research

By on Jul 09, 2020

Market research has been a great industry for innovation. Technology, tools and DIY platforms have helped brands reach consumers more quickly and source gut-checking insights to he...

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Fieldwork's Response to COVID-19 (Updated July 2020)

By on Jul 01, 2020

(UPDATED JULY 2020) Fieldwork’s Commitment to Safe, Successful In-Person Research Fieldwork remains committed to the safety and well-being of our staff, clients, and participants. ...

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Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

By on Jun 30, 2020

“By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a journey without getting ready and neither do we. Preparation is engrained into our...

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Return to In-Person Research

By on Jun 26, 2020

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Navigating Uncharted Waters

By on Jun 15, 2020

Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Sarah and host, Priscilla McKinney, discuss the vital roles comm...

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Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

By on Jun 10, 2020

Moderators who conduct traditional facility-based qualitative research have long been the road warriors of the research industry. They spend money and time traveling from city to c...

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Communication Keys During a Crisis

By on May 26, 2020

Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on Little Bird Marketing's Ponderings From the Perch podcast. Becky and host, Priscilla...

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8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

By on May 20, 2020

While online focus groups have been in use for a long time, it was not until recently many insights professionals began experiencing the significant advances in online qualitative ...

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5 Reasons Moderators Choose Virtual Research

By on May 06, 2020

We're living in a time where many focus groups and other qualitative projects are shifting to online research. Moderators with extensive experience in traditional, in-person qualit...

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