the fieldwork blog

5 Keys to Launching Successful International Research

By on Sep 10, 2021

Market research is crucial to expanding your organization’s global footprint. While you may have confidence in your brand locally, broadening to new countries can significantly wid...

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How to Convince Your Stakeholders to Conduct In-Person Research

By on Sep 03, 2021

While we have been forced to find creative ways to gain insights from consumers, healthcare professionals, patients and business leaders this year, there is no denying the magic th...

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How Fieldwork Recruits Your Target Audience

By on Aug 25, 2021

From small towns to global cities and niche audiences to mass numbers, Fieldwork has earned the industry gold standard when it comes to participant recruitment. Our innovative tact...

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The Magic of In-Person Research

By on Jul 28, 2021

There is a time and place for everything when it comes to researching and connecting with your customer. But there’s just no replacement for the sort of synergy, body language, eye...

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9 Best Tips When Conducting Online Focus Groups

By on Jun 22, 2021

If there were one cardinal sin of conducting virtual research, it would be the assumption that it is the same as face-to-face research, but over a video call.

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UX Research With Kids: Best Practices Beyond the Pandemic

By on Apr 27, 2021

“When I was a kid…” the phrase begins. What typically follows is some story in which “kids these days” are painted in some fashion that reveals their childhood was much easier and ...

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3 Keys to Improving Your Medical Device Usability Planning

By on Mar 17, 2021

Human factors testing of medical devices, especially those in process for FDA approval, can be complex. Finding a trusted partner who can meet and exceed stakeholder’s standards an...

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FAQ: Fieldwork Management of Mock Trial Scenarios

By on Feb 11, 2021

At Fieldwork, our job is to create the right environment for focus groups, mock juries and other group events needed for trial consultants. It’s our privilege to listen to our clie...

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CPG Insights in a Post-COVID World

By on Oct 16, 2020

One thing we now know about the global pandemic is that patterns were interrupted. A fall and winter without a vaccine means that people’s behavior remains in flux.

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5 Considerations For Human Factors Testing

By on Oct 09, 2020

The medical device industry is an innovation hot spot. Each of these innovations goes through rigorous FDA approval beyond the original research and development process. When a pro...

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