the fieldwork blog

How to Convince Your Stakeholders to Conduct In-Person Research

By on Sep 03, 2021

While we have been forced to find creative ways to gain insights from consumers, healthcare professionals, patients and business leaders this year, there is no denying the magic th...

Read More

UX Research With Kids: Best Practices Beyond the Pandemic

By on Apr 27, 2021

“When I was a kid…” the phrase begins. What typically follows is some story in which “kids these days” are painted in some fashion that reveals their childhood was much easier and ...

Read More

3 Keys to Improving Your Medical Device Usability Planning

By on Mar 17, 2021

Human factors testing of medical devices, especially those in process for FDA approval, can be complex. Finding a trusted partner who can meet and exceed stakeholder’s standards an...

Read More

CPG Insights in a Post-COVID World

By on Oct 16, 2020

One thing we now know about the global pandemic is that patterns were interrupted. A fall and winter without a vaccine means that people’s behavior remains in flux.

Read More

5 Considerations For Human Factors Testing

By on Oct 09, 2020

The medical device industry is an innovation hot spot. Each of these innovations goes through rigorous FDA approval beyond the original research and development process. When a pro...

Read More

Think You’ve Had a Challenging Research Situation? Now Try that with Kids!

By on Sep 23, 2020

You can imagine that conversations in a small focus group, or an in-depth interview (IDI) can be pretty up-close and personal. Now imagine your interview subject likes bathroom hum...

Read More

3 Pitfalls of DIY Recruiting

By on Sep 09, 2020

If 2020 were a word we might choose DISRUPTION. Lives were disrupted. Travel was disrupted. Work was disrupted. Even your favorite meal at your favorite local cafe was disrupted. W...

Read More

Embrace the Research Space: Face-to-Face is Back and Here to Stay

By on Aug 20, 2020

For many years, the main concern for research has been agility. Getting research done quickly was a concern as brands knew that consumer opinion was changing at a more rapid pace t...

Read More

4 Reasons Not To Cut Corners on Virtual Market Research

By on Jul 09, 2020

Market research has been a great industry for innovation. Technology, tools and DIY platforms have helped brands reach consumers more quickly and source gut-checking insights to he...

Read More

Fieldwork's Response to COVID-19 (Updated July 2020)

By on Jul 01, 2020

(UPDATED JULY 2020) Fieldwork’s Commitment to Safe, Successful In-Person Research Fieldwork remains committed to the safety and well-being of our staff, clients, and participants. ...

Read More