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    Content to Support Your Research

    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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    CPG Insights in a Post-COVID World

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    CPG Insights in a Post-COVID World

    One thing we now know about the global pandemic is that patterns were interrupted. A fall and..

    3 min read
    Embrace the Research Space: Face-to-Face is Back and Here to Stay

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    Embrace the Research Space: Face-to-Face is Back and Here to Stay

    For many years, the main concern for research has been agility. Getting research done quickly was a..

    2 min read
    Our Place or Yours: Fieldwork Anywhere

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    Our Place or Yours: Fieldwork Anywhere

    What happens when you need to complete research in an area without a research facility nearby? What..

    2 min read
    Is Your Focus Group Facility Dressed for Success?

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    Is Your Focus Group Facility Dressed for Success?

    First impressions really are important. You start forming opinions about people you meet within..

    3 min read
    4 Things You Didn't Know Your Facility Partner Could Do

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    4 Things You Didn't Know Your Facility Partner Could Do

    As you select a research partner to help with project management, you are likely weighing your..

    2 min read
    Surefire Steps to Avoiding Focus Group No Shows

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    7 Surefire Steps to Avoiding Focus Group No Shows

    As a market research pro, there is little worse than planning a focus group, rehearsing the..

    3 min read
    Fieldwork First Date: No Sweaty Palms Here!

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    Fieldwork First Date: No Sweaty Palms Here!

    Sweaty palms. Anxiety. Compatibility. Trust. The dating world is a difficult one to navigate --..

    2 min read