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    Content to Support Your Research

    Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques.

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    Why Collaboration is Key in Qualitative Market Research

    Why Collaboration is Key in Qualitative Market Research

    No matter your role in the market research process, it is crucial to have a clear understanding of..

    4 min read

    Collaboration Behind the Glass: Unveiling the Magic of In-Person Market Research

    Collaboration Behind the Glass: Unveiling the Magic of In-Person Market Research

    In qualitative market research, the benefits of in-person interactions cannot be overstated...

    4 min read

    Backstage Stories with Aryn O'Donnell on the Rock n' Roll Research Podcast with Matt Valle

    Backstage Stories with Aryn O'Donnell on the Rock n' Roll Research Podcast with Matt Valle

    What do market research, theatre, and metal music have in common? Aryn O’Donnell Korpalski –..

    2 min read

    How Fieldwork’s Multi Step Recruitment Process Prevents Market Research Fraud

    How Fieldwork’s Multi Step Recruitment Process Prevents Market Research Fraud

    In the world of qualitative market research, ensuring that the individuals involved in your..

    2 min read

    5 Tips for Running a Successful Jury Research Study

    5 Tips for Running a Successful Jury Research Study

    Focus groups, mock trials, and larger data studies are a powerful tool for gathering qualitative..

    3 min read

    The Benefits of In-Person Focus Groups

    The Benefits of In-Person Focus Groups

    Understanding consumer behavior is crucial for brands to gain and maintain a competitive edge...

    2 min read

    Beyond Time Zones and Currency: How Fieldwork Successfully Manages Global Market Research

    Beyond Time Zones and Currency: How Fieldwork Successfully Manages Global Market Research

    At Fieldwork, we understand that global market research provides valuable insights into consumer..

    2 min read

    Managing Unavoidable Changes for Market Research Success

    Managing Unavoidable Changes for Market Research Success

    Success in qualitative research hinges on the ability to create a comfortable and professional..

    2 min read

    We Want Your Opinion: How Focus Group Participants Help Brands Grow

    We Want Your Opinion: How Focus Group Participants Help Brands Grow

    You’ve heard of taste tests or seen commercials with a room full of people sharing their feedback...

    1 min read

    Strategy by Design: Fieldwork's Takeaways from Insights Marketing Day

    Strategy by Design: Fieldwork's Takeaways from Insights Marketing Day

    In the heart of Chicago, within the Chicago Architecture Center, Fieldwork co-hosted an event that..

    2 min read

    In the Know: Leveraging Local Knowledge to Drive High-Quality Qualitative Market Research

    In the Know: Leveraging Local Knowledge to Drive High-Quality Qualitative Market Research

    Qualitative market research is vital in gaining deep insights into behaviors, preferences, and..

    3 min read

    Best Practices for Venue Selection: The Importance of Location in In-Person Focus Groups

    Best Practices for Venue Selection: The Importance of Location in In-Person Focus Groups

    When selecting a venue for your next qualitative research project, one thing is certain: it’s all..

    2 min read

    5 Reasons Not To Cut Corners on Virtual Market Research

    5 Reasons Not To Cut Corners on Virtual Market Research

    Market research has been a great industry for innovation. Technology, tools, and DIY platforms have..

    4 min read

    4 Ways Fieldwork Takes Care of Your Brand by Taking Care of Focus Group Participants

    4 Ways Fieldwork Takes Care of Your Brand by Taking Care of Focus Group Participants

    As a leading qualitative research partner, Fieldwork understands the critical role that..

    2 min read

    Highlights from Global Focus Group Week 2023

    Highlights from Global Focus Group Week 2023

    When your co-workers, colleagues, and clients are amazing, it's really not that hard to celebrate...

    4 min read

    Famous Focus Group Research Throughout History

    Famous Focus Group Research Throughout History

    Did you know that focus groups are a major influence in shaping so much of our various everyday..

    3 min read

    Tips for Creating High-Quality Qualitative Market Research Screeners

    Tips for Creating High-Quality Qualitative Market Research Screeners

    In market research, screeners serve a vital purpose by ensuring that participants are the right fit..

    2 min read

    The Power of Passion with Jessica Josset

    The Power of Passion with Jessica Josset

    In this episode of the Access to Anyone podcast, host Michael Roderick engages in a captivating..

    2 min read

    Fieldwork's Secret Sauce for Great Client Relationships with Adrien Whittemore

    Fieldwork's Secret Sauce for Great Client Relationships with Adrien Whittemore

    Building great client relationships also requires a unique blend of elements. Unlike condiments,..

    1 min read

    Beyond the Welcome: How Fieldwork goes Above and Beyond

    Beyond the Welcome: How Fieldwork goes Above and Beyond

    We pride ourselves on being more than just a focus group facility. Our intent lies squarely on..

    2 min read

    UX Design for Wearables: Securing the Right Location

    UX Design for Wearables: Securing the Right Location

    Wearable technology is becoming increasingly popular, making it even more important to prioritize..

    4 min read

    UX Design for Wearables: Working with a Recruitment Partner

    UX Design for Wearables: Working with a Recruitment Partner

    Wearable technology has become an integral part of our daily lives, with the demand for these..

    3 min read

    The Limits of AI: Why In-Person Research Matters More Than Ever

    The Limits of AI: Why In-Person Research Matters More Than Ever

    Businesses are turning to chatbots, conversational AI, and online research methods to collect..

    3 min read

    Dancing Face to Face with Kelsey Buttimer on the Conversations in Depth Podcast

    Dancing Face to Face with Kelsey Buttimer on the Conversations in Depth Podcast

    Join Kelsey Buttimer, the president of Fieldwork Chicago, and Mike Carlon on Conversations in..

    1 min read

    Our Space is Yours: Creating a Familiar and Welcoming Environment for Market Research

    Our Space is Yours: Creating a Familiar and Welcoming Environment for Market Research

    Market research serves as a cornerstone for brands, providing a valuable understanding of their..

    3 min read

    Fieldwork's People-First Approach

    Fieldwork's People-First Approach

    March is Women's History Month, a time to celebrate the countless contributions women have made..

    6 min read

    Local Staff that Understands the Culture: How Fieldwork's Recruitment Fuels Quality Insights

    Local Staff that Understands the Culture: How Fieldwork's Recruitment Fuels Quality Insights

    Successful qualitative studies heavily rely on the quality of the respondents involved. In fact,..

    2 min read

    How Fieldwork Maintains Personally Identifiable Information (PII) Security Standards in Market Research

    How Fieldwork Maintains Personally Identifiable Information (PII) Security Standards in Market Research

    In the complex world of market research, there exists a dual responsibility: On the one hand,..

    2 min read

    Time Saving Strategies for Market Research Project Management

    Time Saving Strategies for Market Research Project Management

    As the demands of market research become more intense, you may find yourself struggling to balance..

    7 min read

    Going Above and Beyond: Your Qualitative Research Support System

    Going Above and Beyond: Your Qualitative Research Support System

    Fieldwork Minneapolis President, Natalie Renna, joins Insightrix Podcast host, Sharday Torgerson,..

    3 Things We Want You to Know About Fieldwork Recruitment and Our Respondents

    3 Things We Want You to Know About Fieldwork Recruitment and Our Respondents

    Fieldwork knows that finding the right respondents to provide insight and give feedback is crucial..

    1 min read

    3 Reasons Qualitative Data is the Key to a Winning Trial Theory

    3 Reasons Qualitative Data is the Key to a Winning Trial Theory

    At verdict time, the most compelling story wins. But how do you ensure your trial narrative will..

    4 min read

    Mock Trial Simulation and Gauging the Strength of Your Case

    Mock Trial Simulation and Gauging the Strength of Your Case

    Trials are complicated and waiting for the verdict can be nerve-racking. As a legal professional..

    3 min read

    How to Ensure Human Factors Testing Standards are Met in a Market Research Facility

    How to Ensure Human Factors Testing Standards are Met in a Market Research Facility

    What is human factors testing? Human factors testing examines how the user, whether patient or..

    4 min read

    4 Things UX/CX Recruiting Pros Know About Ensuring High Participant Show Rates

    4 Things UX/CX Recruiting Pros Know About Ensuring High Participant Show Rates

    Show rates refer to the number or percentage of participants who show up for their scheduled..

    2 min read

    9 Must-Ask Questions to Ensure Security and Privacy for UX Testing Outside Your Facility

    9 Must-Ask Questions to Ensure Security and Privacy for UX Testing Outside Your Facility

    The Value of UX Research User experience (UX) research is the study of how people interact with..

    3 min read

    Fieldwork's Nationwide Venues Feature

    Fieldwork's Nationwide Venues Feature

    Fieldwork sets the standard for premier qualitative research facilities. From east coast to west..

    The Power of In-Person Research with Aryn O'Donnell

    The Power of In-Person Research with Aryn O'Donnell

    Change is inevitable, but not all change is negative. As the industry has changed over the years –..

    1 min read

    The Balancing Act: In-Person vs Digital Research with Aryn O'Donnell

    The Balancing Act: In-Person vs Digital Research with Aryn O'Donnell

    Aryn O'Donnell, Vice President of Corporate Services at Fieldwork Inc, joins host Jamin Brazil on..

    1 min read

    7 Top Tips to Make Your Next Mock Jury Project a Success

    7 Top Tips to Make Your Next Mock Jury Project a Success

    Mock trial cases are a powerful tool for case testing and evaluation as well as overall trial..

    1 min read

    6 Reasons To Choose a Fieldwork Facility Over a Hotel for Your Mock Trial Venue

    6 Reasons To Choose a Fieldwork Facility Over a Hotel for Your Mock Trial Venue

    Mock trial scenarios are one of the best ways for legal consultants and attorneys to understand..

    5 min read

    Preparing for the Future of Research with Crystal Majik

    Preparing for the Future of Research with Crystal Majik

    In this episode of our podcast miniseries, Flight Patterns with Fieldwork, Crystal Majik of..

    2 min read

    The Role of Service in Research

    The Role of Service in Research

    In the second episode of our miniseries, Flight Patterns with Fieldwork, Aryn O'Donnell, Vice..

    1 min read

    Meet Your Match: Targeting the Best Medical Respondents Digitally

    Meet Your Match: Targeting the Best Medical Respondents Digitally

    Recruiting market research participants is one of the most crucial parts of any study, but it’s..

    1 min read

    Navigating the Shifting Tides of Market Research Services

    Navigating the Shifting Tides of Market Research Services

    Sarah Kotva, Vice President of Fieldwork Inc, joins Ponderings from the Perch host Priscilla..

    1 min read

    From Recruitment to Compensation – How Fieldwork is an Ideal UX Testing Partner

    From Recruitment to Compensation – How Fieldwork is an Ideal UX Testing Partner

    To optimize user experience, you need to uncover user behavior, needs, and motivations. UX research..

    3 min read

    Fieldwork Boston's Medical Testing Simulation Center

    Fieldwork Boston's Medical Testing Simulation Center

    Usability testing of medical devices is complex and specific. Enormous technical challenges,..

    2 min read

    6 Competitive Advantages of In-Person Research

    6 Competitive Advantages of In-Person Research

    While advancements in online platforms have made virtual easier, there is nothing like face-to-face..

    4 min read

    The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce

    The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce

    Every chef has those “secret” ingredients that make them great. Some ingredients are predictable..

    2 min read

    Diversity, Inclusivity, and Authenticity in Market Research

    Diversity, Inclusivity, and Authenticity in Market Research

    Thinking about inclusion in research for customer experience has huge benefits. It means gaining..

    3 min read

    Conducting Qualitative Research During Crunch Time

    Conducting Qualitative Research During Crunch Time

    Picture this – your client calls in a panic needing last minute sessions, with three different..

    4 min read

    Expert Medical Device Testing Must-Haves

    Expert Medical Device Testing Must-Haves

    In the highly regulated world of medical device testing, details are important. Established..

    4 min read

    5 Keys to Launching Successful International Research

    5 Keys to Launching Successful International Research

    Market research is crucial to expanding your organization’s global footprint. While you may have..

    3 min read

    How to Convince Your Stakeholders to Conduct In-Person Research

    How to Convince Your Stakeholders to Conduct In-Person Research

    While global circumstances required that we find creative ways to gain insights from consumers,..

    1 min read

    How Fieldwork Recruits Your Target Audience

    How Fieldwork Recruits Your Target Audience

    From small towns to global cities and niche audiences to mass numbers, Fieldwork has earned the..

    2 min read

    7 Top Moderator Tips to Increase Respondent Engagement

    7 Top Moderator Tips to Increase Respondent Engagement

    Focus groups are a tried-and-true research methodology where respondent engagement is vital to..

    4 min read

    The Magic of In-Person Research

    The Magic of In-Person Research

    There is a time and place for everything when it comes to researching and connecting with your..

    3 min read

    Sarah Kotva’s Journey to Market Research

    Sarah Kotva’s Journey to Market Research

    Fieldworkers thrive on collaboration. It's ingrained into the ethos of the organization.

    1 min read

    9 Best Tips When Conducting Online Focus Groups

    9 Best Tips When Conducting Online Focus Groups

    If there were one cardinal sin of conducting virtual research, it would be the assumption that it..

    5 min read

    Think Like a Fieldworker

    Think Like a Fieldworker

    Fieldworkers are true problem solvers. It's engrained into the ethos of the organization.

    1 min read

    Best Practices for UX Research With Kids

    Best Practices for UX Research With Kids

    “When I was a kid…” the phrase begins. What typically follows is some story in which “kids these..

    5 min read

    3 Keys to Improving Your Medical Device Usability Planning

    3 Keys to Improving Your Medical Device Usability Planning

    Human factors testing of medical devices, especially those in the process for FDA approval, can be..

    3 min read

    FAQ: Fieldwork Management of Mock Trial Scenarios

    FAQ: Fieldwork Management of Mock Trial Scenarios

    At Fieldwork, our job is to create the right environment for focus groups, mock juries, and other..

    3 min read

    Before, During, and After a Medical Device Usability Study

    Before, During, and After a Medical Device Usability Study

    The medical device industry is booming. Innovative companies are pioneering technology, bringing..

    4 min read

    5 Questions to Ask Your Medical Device Market Research Recruiting Partner

    5 Questions to Ask Your Medical Device Market Research Recruiting Partner

    Data and insights from the right respondents are the cornerstones of valuable medical device..

    3 min read

    CPG Insights in a Post-COVID World

    CPG Insights in a Post-COVID World

    One thing we now know about the global pandemic is that patterns were interrupted. A fall and..

    3 min read

    5 Considerations For Human Factors Testing

    5 Considerations For Human Factors Testing

    The medical device industry is an innovation hot spot. Each of these innovations goes through..

    3 min read

    Think You’ve Had a Challenging Research Situation? Now Try that with Kids!

    Think You’ve Had a Challenging Research Situation? Now Try that with Kids!

    You can imagine that conversations in a small focus group, or an in-depth interview (IDI) can be..

    4 min read

    3 Pitfalls of DIY Recruiting

    3 Pitfalls of DIY Recruiting

    If 2020 were a word we might choose DISRUPTION. Lives were disrupted. Travel was disrupted. Work..

    3 min read

    Embrace the Research Space: Face-to-Face is Back and Here to Stay

    Embrace the Research Space: Face-to-Face is Back and Here to Stay

    For many years, the main concern for research has been agility. Getting research done quickly was a..

    2 min read

    Fieldwork's Response to COVID-19

    Fieldwork's Response to COVID-19

    Fieldwork’s Commitment to Safe, Successful In-Person Research Fieldwork remains committed to the..

    Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

    Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups

    “By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a..

    3 min read

    Return to In-Person Research

    Return to In-Person Research

    Navigating Uncharted Waters with Sarah Kotva

    Navigating Uncharted Waters with Sarah Kotva

    Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From..

    1 min read

    Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

    Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups

    Moderators who conduct traditional facility-based qualitative research have long been the road..

    3 min read

    Communication Keys During a Crisis

    Communication Keys During a Crisis

    Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on..

    1 min read

    8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

    8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group

    While online focus groups have been in use for a long time, it was not until recently many insights..

    5 min read

    5 Reasons Moderators Choose Virtual Research

    5 Reasons Moderators Choose Virtual Research

    We're living in a time where many focus groups and other qualitative projects are shifting to..

    1 min read

    How Fieldwork is Built to Adapt

    How Fieldwork is Built to Adapt

    The need for flexibility is imperative in any business environment. In light of stay-at-home..

    3 min read

    Celebrating Success in Uncertain Times

    Celebrating Success in Uncertain Times

    Natalie Renna, President of Fieldwork Minneapolis, joined host Priscilla McKinney on Little Bird..

    1 min read

    How Fieldwork Uses Social Media to Recruit Fresh Respondents

    How Fieldwork Uses Social Media to Recruit Fresh Respondents

    Flexibility is key during times of uncertainty. Virtual focus groups, when properly recruited and..

    2 min read

    Qualitative Market Research: Pros & Cons of Moving Your Study Online

    Qualitative Market Research: Pros & Cons of Moving Your Study Online

    Data collection is a constant puzzle from product development to marketing & sales, but put all the..

    3 min read

    The Importance of Workplace Culture

    The Importance of Workplace Culture

    It's rare these days to find employees who have stayed with the same company after a handful of..

    1 min read

    Q & A: Fieldwork LA - Orange County President Kami Celano on Sourcing Quality Research Participants

    Q & A: Fieldwork LA - Orange County President Kami Celano on Sourcing Quality Research Participants

    Our world-class Fieldwork facilities are run by local Presidents who play a major role in fostering..

    3 min read

    One Stop Shop: Market Research Services Made Easy

    One Stop Shop: Market Research Services Made Easy

    If there’s one guarantee about conducting research it’s that it can become overwhelming. From..

    2 min read

    Identifying Ideal Market Research Recruits through Support Groups

    Identifying Ideal Market Research Recruits through Support Groups

    Sometimes in order to find ideal respondents for your research you have to think outside the box...

    1 min read

    Talking the Talk: Building Meaningful Relationships in the Medical Field

    Talking the Talk: Building Meaningful Relationships in the Medical Field

    Medical research is a different beast than other research types. So too is the recruiting process..

    1 min read

    Q & A: Fieldwork Atlanta President Kate Krohn on Respondent Recruitment Excellence

    Q & A: Fieldwork Atlanta President Kate Krohn on Respondent Recruitment Excellence

    At Fieldwork, our world-class facilities are run by local presidents who are proactive in the..

    4 min read

    8 Examples of When to Use Online Research

    8 Examples of When to Use Online Research

    When it comes to qualitative research, in-person research is the gold standard. With in-person..

    2 min read

    4 Essentials for Effective In-Facility Research

    4 Essentials for Effective In-Facility Research

    Conducting focus groups is one of the best ways to gain valuable insights when performing market..

    1 min read

    Q & A: Fieldwork Dallas President Jessica Josset on Legal Focus Groups and Mock Juries

    Q & A: Fieldwork Dallas President Jessica Josset on Legal Focus Groups and Mock Juries

    At Fieldwork, our world-class facilities are run by local presidents who are proactive in the..

    4 min read

    The Difference Between Medical and Consumer Recruitment for Market Research

    The Difference Between Medical and Consumer Recruitment for Market Research

    If you're conducting market research for a healthcare study such as voice-of-the-patient, medical..

    2 min read

    Needle In a Haystack: Finding Low Incidence Medical Respondents

    Needle In a Haystack: Finding Low Incidence Medical Respondents

    1 min read

    Our Place or Yours: Fieldwork Anywhere

    Our Place or Yours: Fieldwork Anywhere

    What happens when you need to complete research in an area without a research facility nearby? What..

    2 min read

    Pro Tips for Respondent Recruiting

    Pro Tips for Respondent Recruiting

    As a company that has specialized in recruiting for over 35 years, Fieldwork has implemented..

    5 min read

    Q & A: Fieldwork Chicago-Schaumburg & NRC President Karyn Picchiotti on Market Research Recruitment

    Q & A: Fieldwork Chicago-Schaumburg & NRC President Karyn Picchiotti on Market Research Recruitment

    At Fieldwork, our world-class facilities are run by local presidents who are proactive in the..

    4 min read

    Making the Connections: Aryn O'Donnell On What Drives Organizational Success

    Making the Connections: Aryn O'Donnell On What Drives Organizational Success

    Curious about how Fieldwork became one of the leading providers of market research facilities and..

    1 min read

    The 2019 Quirk's Event Round Up

    The 2019 Quirk's Event Round Up

    The Quirk’s Event conferences may have finally come to a close for the season, but their impact on..

    1 min read

    Daily Updates: Knowledge is Power

    Daily Updates: Knowledge is Power

    You have a lot of responsibilities to manage. We understand. Fieldwork provides daily updates to..

    1 min read

    Q & A: Fieldwork Denver President Nikki Darré on Successful Medical Research Recruiting

    Q & A: Fieldwork Denver President Nikki Darré on Successful Medical Research Recruiting

    The Presidents of our Fieldwork offices see the daily ebbs and flows of market research. They make..

    7 min read

    2019 QRCA Event Round Up

    2019 QRCA Event Round Up

    If you’re in market research, you know how important conferences are to the industry’s future...

    1 min read

    5 Ways to Find an Online Research Provider You Can Trust

    5 Ways to Find an Online Research Provider You Can Trust

    There are many online research tools and suppliers available now. Taking time to find the right..

    1 min read

    Is Your Focus Group Facility Dressed for Success?

    Is Your Focus Group Facility Dressed for Success?

    First impressions really are important. You start forming opinions about people you meet within..

    3 min read

    4 Tips from Highly Effective Field Directors

    4 Tips from Highly Effective Field Directors

    Whether you’re new to the market research industry or a seasoned veteran, a little helpful advice..

    2 min read

    Why Industry Expertise Matters for Quality Recruitment

    Why Industry Expertise Matters for Quality Recruitment

    If the bottom line for your focus group recruitment strategy is just to get people in seats, you’re..

    2 min read

    4 Things You Didn't Know Your Facility Partner Could Do

    4 Things You Didn't Know Your Facility Partner Could Do

    As you select a research partner to help with project management, you are likely weighing your..

    2 min read

    5 Reasons Medical Researchers Trust Fieldwork

    5 Reasons Medical Researchers Trust Fieldwork

    One of the most rapidly progressing industries we work with here at Fieldwork is medical research...

    2 min read

    5 Proactive Standards for Avoiding Research Pitfalls

    5 Proactive Standards for Avoiding Research Pitfalls

    Developing quality market research leads to success in branding, product promotion and, of course,..

    2 min read

    7 Surefire Steps to Avoiding Focus Group No Shows

    7 Surefire Steps to Avoiding Focus Group No Shows

    As a market research pro, there is little worse than planning a focus group, rehearsing the..

    3 min read

    From Boston to Buenos Aires: Fieldwork’s Global Project Management

    From Boston to Buenos Aires: Fieldwork’s Global Project Management

    Coordinating and conducting research away from your home country can be stressful. There are so..

    2 min read

    Fieldwork First Date: No Sweaty Palms Here!

    Fieldwork First Date: No Sweaty Palms Here!

    Sweaty palms. Anxiety. Compatibility. Trust. The dating world is a difficult one to navigate --..

    2 min read

    One and Done: The Power of One Point of Contact

    One and Done: The Power of One Point of Contact

    Meetings, multiple projects and day-to-day tasks keep your schedule constantly full. That’s in..

    2 min read

    The Importance of Having a Local and National Recruitment Database

    The Importance of Having a Local and National Recruitment Database

    Your perfect respondents exist somewhere - just like that proverbial needle in the haystack. But,..

    2 min read