--- title: The Fieldwork Blog description: Fieldwork offers focus group venues across the US, nationwide participant recruiting, global field management, and online research services. --- [About](https://www.fieldwork.com/about) [Careers](https://www.fieldwork.com/careers/) [Downloadables](https://www.fieldwork.com/downloadables/) [Blog](https://blog.fieldwork.com) [Contact](https://www.fieldwork.com/contact/) Search [![Fieldwork](https://blog.fieldwork.com/hs-fs/hubfs/blogs/2023/fw-wordmark-color-lg.png?width=168&height=70&name=fw-wordmark-color-lg.png "Fieldwork")](http://www.fieldwork.com) - The Right Places Locations ## Locations From mock jury environments to medical simulation labs, our facilities have the flexibility and integrated technology you need to get the best out of your research. [Explore Our Facilities](https://www.fieldwork.com/market-research-services/research-venues/) [Atlanta](https://www.fieldwork.com/us-research-venues/atlanta/) [Boston](https://www.fieldwork.com/us-research-venues/boston/) [Chicago - Downtown](https://www.fieldwork.com/us-research-venues/chicago-downtown/) [Chicago - Suburbs](https://www.fieldwork.com/us-research-venues/chicago-schaumburg/) [Dallas](https://www.fieldwork.com/us-research-venues/dallas/) [Denver](https://www.fieldwork.com/us-research-venues/denver/) [LA - Orange County](https://www.fieldwork.com/us-research-venues/la-orange-county/) [Minneapolis](https://www.fieldwork.com/us-research-venues/minneapolis/) [New York City](https://www.fieldwork.com/us-research-venues/new-york-city/) [Northern New Jersey](https://www.fieldwork.com/us-research-venues/fort-lee-nj/) [Phoenix](https://www.fieldwork.com/us-research-venues/phoenix/) [San Francisco](https://www.fieldwork.com/us-research-venues/san-francisco/) [Seattle](https://www.fieldwork.com/us-research-venues/seattle/) ### Additional Environments #### [Fieldwork Anywhere](https://www.fieldwork.com/market-research-services/fieldwork-anywhere/) Don’t see the right location? Explore our network of facilities capable of conducting the research you need. #### [Virtual Market Research](https://www.fieldwork.com/market-research-services/virtual-market-research/) The right environment might be virtual. Our online capabilities are designed to get you results that matter. #### [Global Research Management](https://www.fieldwork.com/market-research-services/global-field-management/) Take your research international with our comprehensive global field management services. - The Right People Recruiting ## Recruiting Support Our expansive market research recruiting starts with providing ethically recruited participants ready to use their voices to make a difference. [Explore Our Recruiting Services](https://www.fieldwork.com/market-research-services/us-national-recruiting/) [Recruiting Experience: Medical Research](https://www.fieldwork.com/recruiting-experience/medical-research/) [Recruiting Experience: Consumer Research](https://www.fieldwork.com/recruiting-experience/consumer-research/) [Recruiting Experience: B2B Research](https://www.fieldwork.com/recruiting-experience/b2b-research/) [Exploratory Period](https://www.fieldwork.com/exploratory-period/) [Virtual Market Research](https://blog.fieldwork.com/content-rendering/v1/public/_hcms/preview/template/multi/) - The Right Support Research Services ## Research Services Your one-stop solution for all qualitative market research requirements, including – the right environment, recruiting, and support to conduct impactful research. [Explore Our Research Services](https://www.fieldwork.com/market-research-services/) [Virtual Market Research](https://www.fieldwork.com/market-research-services/virtual-market-research/) [Mock Jury Research](https://www.fieldwork.com/mock-jury/) [Global Research Management](https://www.fieldwork.com/market-research-services/global-field-management/) [Medical Device Usability](https://www.fieldwork.com/human-factors-testing/) [Transcription](https://www.fieldwork.com/market-research-services/transcription/) [CX/UX Research](https://www.fieldwork.com/market-research-services/cx-ux-research/) [Virtual Market Research](https://blog.fieldwork.com/content-rendering/v1/public/_hcms/preview/template/multi/) - [Start My Research](https://www.fieldwork.com/check-location-availability/) [Join a Focus Group](https://www.fieldwork.com/join/) [![Fieldwork](https://blog.fieldwork.com/hs-fs/hubfs/blogs/2023/fw-wordmark-color-lg.png?width=168&height=70&name=fw-wordmark-color-lg.png "Fieldwork")](http://www.fieldwork.com) ![menu icon](https://blog.fieldwork.com/hs-fs/hubfs/blogs/2023/menu-icon.png?height=44&name=menu-icon.png) - The Right Places Locations [Atlanta](https://www.fieldwork.com/us-research-venues/atlanta/) [Boston](https://www.fieldwork.com/us-research-venues/boston/) [Chicago - Downtown](https://www.fieldwork.com/us-research-venues/chicago-downtown/) [Chicago - Suburbs](https://www.fieldwork.com/us-research-venues/chicago-schaumburg/) [Dallas](https://www.fieldwork.com/us-research-venues/dallas/) [Denver](https://www.fieldwork.com/us-research-venues/denver/) [LA - Orange County](https://www.fieldwork.com/us-research-venues/la-orange-county/) [Minneapolis](https://www.fieldwork.com/us-research-venues/minneapolis/) [New York City](https://www.fieldwork.com/us-research-venues/new-york-city/) [Northern New Jersey](https://www.fieldwork.com/us-research-venues/fort-lee-nj/) [Phoenix](https://www.fieldwork.com/us-research-venues/phoenix/) [San Francisco](https://www.fieldwork.com/us-research-venues/san-francisco/) [Seattle](https://www.fieldwork.com/us-research-venues/seattle/) - The Right People Recruiting [Recruiting Experience: Medical Research](https://www.fieldwork.com/recruiting-experience/medical-research/) [Recruiting Experience: Consumer Research](https://www.fieldwork.com/recruiting-experience/consumer-research/) [Recruiting Experience: B2B Research](https://www.fieldwork.com/recruiting-experience/b2b-research/) [Exploratory Period](https://www.fieldwork.com/exploratory-period/) - The Right Support Research Services [Virtual Market Research](https://www.fieldwork.com/market-research-services/virtual-market-research/) [Mock Jury Research](https://www.fieldwork.com/mock-jury/) [Global Research Management](https://www.fieldwork.com/market-research-services/global-field-management/) [Medical Device Usability](https://www.fieldwork.com/human-factors-testing/) [Transcription](https://www.fieldwork.com/market-research-services/transcription/) [CX/UX Research](https://www.fieldwork.com/market-research-services/cx-ux-research/) - [About](https://www.fieldwork.com/about) [Careers](https://www.fieldwork.com/careers/) [Downloadables](https://www.fieldwork.com/downloadables/) [Blog](https://blog.fieldwork.com) [Contact](https://www.fieldwork.com/contact/) [Start My Research](https://www.fieldwork.com/check-location-availability/) [Join a Focus Group](https://www.fieldwork.com/join/) Search # Content to Support Your Research Explore our blog's collection of articles designed to enhance your qualitative research approach, featuring expert advice, actionable strategies, and tried-and-true techniques. ![two Fieldworkers looking at a computer](https://blog.fieldwork.com/hs-fs/hubfs/facilities/DSC_4407-Edit.jpg?width=2000&name=DSC_4407-Edit.jpg) Select Category - [Market Research Support Services](https://blog.fieldwork.com/tag/market-research-support-services) - [Market Research Recruitment](https://blog.fieldwork.com/tag/market-research-recruitment) - [Face to Face MRX](https://blog.fieldwork.com/tag/face-to-face-mrx) - [Research Venues](https://blog.fieldwork.com/tag/research-venues) - [Medical Market Research](https://blog.fieldwork.com/tag/medical-market-research) - [Focus Group](https://blog.fieldwork.com/tag/focus-group) - [Human Factors Testing](https://blog.fieldwork.com/tag/human-factors-testing) - [Virtual Market Research](https://blog.fieldwork.com/tag/virtual-market-research) - [Mock Jury Research](https://blog.fieldwork.com/tag/mock-jury-research) - [Q & A](https://blog.fieldwork.com/tag/q-a) - [UX / CX Research](https://blog.fieldwork.com/tag/ux-cx-research) - [International Research](https://blog.fieldwork.com/tag/international-research) - [Participating in Market Research](https://blog.fieldwork.com/tag/participating-in-market-research) ## [Synthetic Respondents: What Gets Lost When Research Stops Being Human?](https://blog.fieldwork.com/synthetic-respondents-what-gets-lost-when-research-stops-being-human) ## [Synthetic Respondents: What Gets Lost When Research Stops Being Human?](https://blog.fieldwork.com/synthetic-respondents-what-gets-lost-when-research-stops-being-human) Synthetic respondents and digital twins are already being used to simulate real consumers and, in.. 2 min read ## [Recruiting for Qualitative Research in the Age of AI](https://blog.fieldwork.com/recruiting-for-qualitative-research-in-the-age-of-ai) ## [Recruiting for Qualitative Research in the Age of AI](https://blog.fieldwork.com/recruiting-for-qualitative-research-in-the-age-of-ai) We’ve been getting more questions lately about AI and market research participant recruitment. 2 min read ## [A New Home for Research in New York City](https://blog.fieldwork.com/a-new-home-for-research-in-new-york-city) ## [A New Home for Research in New York City](https://blog.fieldwork.com/a-new-home-for-research-in-new-york-city) There’s something about doing research in New York City. The combination of the people, energy, and.. 2 min read ## [A Career Built on Curiosity - Nikki Darré](https://blog.fieldwork.com/a-career-built-on-curiosity-nikki-darré) ## [A Career Built on Curiosity - Nikki Darré](https://blog.fieldwork.com/a-career-built-on-curiosity-nikki-darré) Most of Us Didn't Plan to Be Here Ask ten people in the insights industry how they got here, and.. 2 min read ## [Insights Fuel: Celebrating the Human Connections Behind Great Research](https://blog.fieldwork.com/insights-fuel-celebrating-the-human-connections-behind-great-research) ## [Insights Fuel: Celebrating the Human Connections Behind Great Research](https://blog.fieldwork.com/insights-fuel-celebrating-the-human-connections-behind-great-research) Every year on July 9, the insights industry comes together to celebrate Global Focus Group Day, a.. 3 min read ## [What We’re Hearing from People Living with Autoimmune Disease](https://blog.fieldwork.com/what-were-hearing-from-people-living-with-autoimmune-disease) ## [What We’re Hearing from People Living with Autoimmune Disease](https://blog.fieldwork.com/what-were-hearing-from-people-living-with-autoimmune-disease) Real Patient Voices: Living with Autoimmune Disease If you’re starting research on a medical.. 3 min read ## [Why Market Research Associations Matter to the Future of Qualitative Research](https://blog.fieldwork.com/why-market-research-associations-matter-to-the-future-of-qualitative-research) ## [Why Market Research Associations Matter to the Future of Qualitative Research](https://blog.fieldwork.com/why-market-research-associations-matter-to-the-future-of-qualitative-research) Qualitative research has always been about people. Their stories, experiences, reactions, and.. 3 min read ## [Fieldwork’s Approach to AI in Market Research](https://blog.fieldwork.com/fieldworks-approach-to-ai-in-market-research) ## [Fieldwork’s Approach to AI in Market Research](https://blog.fieldwork.com/fieldworks-approach-to-ai-in-market-research) AI is now a constant presence in market research. It shows up in client conversations, conference.. 2 min read ## [The Human Factors Pre-Launch Checklist: Questions That Set Your Study Up for Success](https://blog.fieldwork.com/the-human-factors-pre-launch-checklist-questions-that-set-your-study-up-for-success) ## [The Human Factors Pre-Launch Checklist: Questions That Set Your Study Up for Success](https://blog.fieldwork.com/the-human-factors-pre-launch-checklist-questions-that-set-your-study-up-for-success) Before your next human factors study for medical devices begins, ask these 12 questions to ensure.. 4 min read ## [Why Screener Length Matters More Than Ever: Engagement, Recruitment, and Research Quality](https://blog.fieldwork.com/why-screener-length-matters-more-than-ever-engagement-recruitment-and-research-quality) ## [Why Screener Length Matters More Than Ever: Engagement, Recruitment, and Research Quality](https://blog.fieldwork.com/why-screener-length-matters-more-than-ever-engagement-recruitment-and-research-quality) If attention is the new currency, then in research, screeners are our first transaction. 3 min read ## [Keeping Research Human: A Conversation with Aryn Korpalski on the Brave UX Podcast](https://blog.fieldwork.com/keeping-research-human-a-conversation-with-aryn-korpalski-on-the-brave-ux-podcast) ## [Keeping Research Human: A Conversation with Aryn Korpalski on the Brave UX Podcast](https://blog.fieldwork.com/keeping-research-human-a-conversation-with-aryn-korpalski-on-the-brave-ux-podcast) In this episode of Brave UX, Aryn Korpalski reminds us that research isn’t just data collection... 2 min read ## [Upholding Excellence: Fieldwork's Commitment to the Global Data Quality Pledge](https://blog.fieldwork.com/upholding-excellence-fieldworks-commitment-to-the-global-data-quality-pledge) ## [Upholding Excellence: Fieldwork's Commitment to the Global Data Quality Pledge](https://blog.fieldwork.com/upholding-excellence-fieldworks-commitment-to-the-global-data-quality-pledge) Quality – a term that's becoming increasingly significant in research. There’s no denying that the.. 2 min read ## [How Fieldwork Masters the Art of Medical Market Research Recruitment](https://blog.fieldwork.com/how-fieldwork-masters-the-art-of-medical-market-research-recruitment) ## [How Fieldwork Masters the Art of Medical Market Research Recruitment](https://blog.fieldwork.com/how-fieldwork-masters-the-art-of-medical-market-research-recruitment) Finding the right participants for medical market research is an art. Securing the engagement of.. 2 min read ## [Fieldwork Appoints Nikki Darré as President](https://blog.fieldwork.com/fieldwork-appoints-nikki-darré-as-president) ## [Fieldwork Appoints Nikki Darré as President](https://blog.fieldwork.com/fieldwork-appoints-nikki-darré-as-president) Nikki Darré Takes the Helm at Fieldwork We are excited to share that Nikki Darré has been named the.. 1 min read ## [Your Research Session: More than Just Another Meeting – It’s a Party!](https://blog.fieldwork.com/your-research-session-more-than-just-another-meeting-its-a-party) ## [Your Research Session: More than Just Another Meeting – It’s a Party!](https://blog.fieldwork.com/your-research-session-more-than-just-another-meeting-its-a-party) When was the last time you attended a party so perfectly planned that everyone couldn’t stop.. 5 min read ## [Beyond the Courtroom: Optimize Jury Research with Fieldwork’s All-Inclusive Support](https://blog.fieldwork.com/beyond-the-courtroom-optimize-jury-research-with-fieldworks-all-inclusive-support) ## [Beyond the Courtroom: Optimize Jury Research with Fieldwork’s All-Inclusive Support](https://blog.fieldwork.com/beyond-the-courtroom-optimize-jury-research-with-fieldworks-all-inclusive-support) On the Coffee & Affidavits podcast, Ashley Le Blanc, Director of Communications at Fieldwork,.. 2 min read ## [Diversity, Inclusivity, and Authenticity in Market Research](https://blog.fieldwork.com/diversity-inclusivity-and-authenticity-in-market-research) ## [Diversity, Inclusivity, and Authenticity in Market Research](https://blog.fieldwork.com/diversity-inclusivity-and-authenticity-in-market-research) Incorporating inclusion into market research practices isn’t just a nice-to-have—it’s a business.. 3 min read ## [The Qualitative Comeback: 5 Considerations for the Great Qual Resurgence](https://blog.fieldwork.com/the-qualitative-comeback-5-considerations-for-the-great-qual-resurgence) ## [The Qualitative Comeback: 5 Considerations for the Great Qual Resurgence](https://blog.fieldwork.com/the-qualitative-comeback-5-considerations-for-the-great-qual-resurgence) There’s been a growing buzz about the "Great Qual Resurgence" — the renewed focus on in-person.. 2 min read ## [Unscripted Moments: The Value of Being Behind the Glass](https://blog.fieldwork.com/unscripted-moments-the-value-of-being-behind-the-glass) ## [Unscripted Moments: The Value of Being Behind the Glass](https://blog.fieldwork.com/unscripted-moments-the-value-of-being-behind-the-glass) Have you ever found yourself behind the glass, watching insights come to life right in front of.. 2 min read ## [Tips for Creating a High-Quality Qualitative Market Research Recruitment Screener](https://blog.fieldwork.com/tips-for-creating-high-quality-qualitative-market-research-screeners) ## [Tips for Creating a High-Quality Qualitative Market Research Recruitment Screener](https://blog.fieldwork.com/tips-for-creating-high-quality-qualitative-market-research-screeners) In market research, screener questions serve a vital purpose by ensuring that participants are the.. 2 min read ## [How to Adapt and Thrive in Qualitative Market Research with Corie Suzuki](https://blog.fieldwork.com/how-to-adapt-and-thrive-in-qualitative-market-research-with-corie-suzuki) ## [How to Adapt and Thrive in Qualitative Market Research with Corie Suzuki](https://blog.fieldwork.com/how-to-adapt-and-thrive-in-qualitative-market-research-with-corie-suzuki) In a special episode of the Ponderings from the Perch podcast, Priscilla McKinney welcomed Corie.. 2 min read ## [Exploring the Significance of Focus Groups with Ashley Le Blanc on Intellicast](https://blog.fieldwork.com/exploring-the-significance-of-focus-groups-with-ashley-le-blanc-on-intellicast) ## [Exploring the Significance of Focus Groups with Ashley Le Blanc on Intellicast](https://blog.fieldwork.com/exploring-the-significance-of-focus-groups-with-ashley-le-blanc-on-intellicast) Questioning the impact of in-person research? Wondering if the insights are truly that different?.. 2 min read ## [The Meaning Behind Global Focus Group Day](https://blog.fieldwork.com/the-meaning-behind-global-focus-group-day) ## [The Meaning Behind Global Focus Group Day](https://blog.fieldwork.com/the-meaning-behind-global-focus-group-day) Global Focus Group Day is a celebration of the many roles, services, and champions of insights that.. 3 min read ## [The Impact of In-Person Focus Groups Throughout History](https://blog.fieldwork.com/famous-focus-group-research-throughout-history) ## [The Impact of In-Person Focus Groups Throughout History](https://blog.fieldwork.com/famous-focus-group-research-throughout-history) Focus groups are a cornerstone of qualitative research, offering unique and invaluable insights.. 3 min read ## [Industry Pros Weigh in on the State of In-Person Market Research](https://blog.fieldwork.com/industry-pros-weigh-in-on-the-state-of-in-person-market-research) ## [Industry Pros Weigh in on the State of In-Person Market Research](https://blog.fieldwork.com/industry-pros-weigh-in-on-the-state-of-in-person-market-research) In the ever-changing world of market research, one thing holds true: there's no substitute for.. 6 min read ## [The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce](https://blog.fieldwork.com/the-7-ingredients-in-fieldworks-recruiting-secret-sauce) ## [The 7 Ingredients in Fieldwork’s Research Recruitment Secret Sauce](https://blog.fieldwork.com/the-7-ingredients-in-fieldworks-recruiting-secret-sauce) Every chef has those “secret” ingredients that make them great. Some ingredients are predictable.. 3 min read ## [Elevating Research Integrity: Strategies to Cultivate Honest Participation in Market Research](https://blog.fieldwork.com/elevating-research-integrity-strategies-to-cultivate-honest-participation-in-market-research) ## [Elevating Research Integrity: Strategies to Cultivate Honest Participation in Market Research](https://blog.fieldwork.com/elevating-research-integrity-strategies-to-cultivate-honest-participation-in-market-research) The discussion surrounding data quality in both qualitative and quantitative research has gained.. 3 min read ## [Guarding Insights: Expert Strategies to Keep Professional Respondents Out of Market Research Studies](https://blog.fieldwork.com/guarding-insights-expert-strategies-to-keep-professional-respondents-out-of-market-research-studies) ## [Guarding Insights: Expert Strategies to Keep Professional Respondents Out of Market Research Studies](https://blog.fieldwork.com/guarding-insights-expert-strategies-to-keep-professional-respondents-out-of-market-research-studies) Professional respondents pose a persistent challenge in market research, jeopardizing the.. 2 min read ## [Accessibility in Research: Recruitment Strategies for More Inclusive Insights](https://blog.fieldwork.com/accessibility-in-research-recruitment-strategies-for-more-inclusive-insights) ## [Accessibility in Research: Recruitment Strategies for More Inclusive Insights](https://blog.fieldwork.com/accessibility-in-research-recruitment-strategies-for-more-inclusive-insights) In research, inclusivity isn’t just a buzzword but a principle that defines the credibility and.. 3 min read ## [Dallas Market Research Redefined: Fieldwork's Cutting-Edge Facility](https://blog.fieldwork.com/dallas-market-research-redefined-fieldworks-cutting-edge-facility) ## [Dallas Market Research Redefined: Fieldwork's Cutting-Edge Facility](https://blog.fieldwork.com/dallas-market-research-redefined-fieldworks-cutting-edge-facility) 1 min read ## [Why Collaboration is Key in Qualitative Market Research](https://blog.fieldwork.com/why-collaboration-is-key-in-qualitative-market-research) ## [Why Collaboration is Key in Qualitative Market Research](https://blog.fieldwork.com/why-collaboration-is-key-in-qualitative-market-research) No matter your role in the market research process, it is crucial to have a clear understanding of.. 4 min read ## [Collaboration Behind the Glass: Unveiling the Magic of In-Person Market Research](https://blog.fieldwork.com/collaboration-behind-the-glass-unveiling-the-magic-of-in-person-market-research) ## [Collaboration Behind the Glass: Unveiling the Magic of In-Person Market Research](https://blog.fieldwork.com/collaboration-behind-the-glass-unveiling-the-magic-of-in-person-market-research) In qualitative market research, the benefits of in-person interactions cannot be overstated... 4 min read ## [Backstage Stories with Aryn O'Donnell on the Rock n' Roll Research Podcast with Matt Valle](https://blog.fieldwork.com/backstage-stories-with-aryn-odonnell-on-the-rock-n-roll-research-podcast-with-matt-valle) ## [Backstage Stories with Aryn O'Donnell on the Rock n' Roll Research Podcast with Matt Valle](https://blog.fieldwork.com/backstage-stories-with-aryn-odonnell-on-the-rock-n-roll-research-podcast-with-matt-valle) What do market research, theatre, and metal music have in common? Aryn O’Donnell Korpalski –.. 2 min read ## [How Fieldwork’s Multi Step Recruitment Process Prevents Market Research Fraud](https://blog.fieldwork.com/how-fieldworks-multi-step-recruitment-process-prevents-market-research-fraud) ## [How Fieldwork’s Multi Step Recruitment Process Prevents Market Research Fraud](https://blog.fieldwork.com/how-fieldworks-multi-step-recruitment-process-prevents-market-research-fraud) In the world of qualitative market research, ensuring that the individuals involved in your.. 2 min read ## [5 Tips for Running a Successful Jury Research Study](https://blog.fieldwork.com/5-tips-for-running-a-successful-jury-research-study) ## [5 Tips for Running a Successful Jury Research Study](https://blog.fieldwork.com/5-tips-for-running-a-successful-jury-research-study) Focus groups, mock trials, and larger data studies are a powerful tool for gathering qualitative.. 3 min read ## [The Benefits of In-Person Focus Groups](https://blog.fieldwork.com/the-benefits-of-in-person-focus-groups) ## [The Benefits of In-Person Focus Groups](https://blog.fieldwork.com/the-benefits-of-in-person-focus-groups) Understanding consumer behavior is crucial for brands to gain and maintain a competitive edge... 2 min read ## [Beyond Time Zones and Currency: How Fieldwork Successfully Manages Global Market Research](https://blog.fieldwork.com/beyond-time-zones-and-currency-how-fieldwork-successfully-manages-global-market-research) ## [Beyond Time Zones and Currency: How Fieldwork Successfully Manages Global Market Research](https://blog.fieldwork.com/beyond-time-zones-and-currency-how-fieldwork-successfully-manages-global-market-research) At Fieldwork, we understand that global market research provides valuable insights into consumer.. 2 min read ## [Managing Unavoidable Changes for Market Research Success](https://blog.fieldwork.com/managing-unavoidable-changes-for-market-research-success) ## [Managing Unavoidable Changes for Market Research Success](https://blog.fieldwork.com/managing-unavoidable-changes-for-market-research-success) Success in qualitative research hinges on the ability to create a comfortable and professional.. 2 min read ## [Strategy by Design: Fieldwork's Takeaways from Insights Marketing Day](https://blog.fieldwork.com/strategy-by-design-fieldworks-takeaways-from-insights-marketing-day) ## [Strategy by Design: Fieldwork's Takeaways from Insights Marketing Day](https://blog.fieldwork.com/strategy-by-design-fieldworks-takeaways-from-insights-marketing-day) In the heart of Chicago, within the Chicago Architecture Center, Fieldwork co-hosted an event that.. 2 min read ## [In the Know: Leveraging Local Knowledge to Drive High-Quality Qualitative Market Research](https://blog.fieldwork.com/in-the-know-leveraging-local-knowledge-to-drive-high-quality-qualitative-market-research) ## [In the Know: Leveraging Local Knowledge to Drive High-Quality Qualitative Market Research](https://blog.fieldwork.com/in-the-know-leveraging-local-knowledge-to-drive-high-quality-qualitative-market-research) Qualitative market research is vital in gaining deep insights into behaviors, preferences, and.. 3 min read ## [Best Practices for Venue Selection: The Importance of Location in In-Person Focus Groups](https://blog.fieldwork.com/best-practices-for-venue-selection-the-importance-of-location-in-in-person-focus-groups) ## [Best Practices for Venue Selection: The Importance of Location in In-Person Focus Groups](https://blog.fieldwork.com/best-practices-for-venue-selection-the-importance-of-location-in-in-person-focus-groups) When selecting a venue for your next qualitative research project, one thing is certain: it’s all.. 2 min read ## [5 Reasons Not To Cut Corners on Virtual Market Research](https://blog.fieldwork.com/reasons-not-to-cut-corners-on-virtual-market-research) ## [5 Reasons Not To Cut Corners on Virtual Market Research](https://blog.fieldwork.com/reasons-not-to-cut-corners-on-virtual-market-research) Market research has been a great industry for innovation. Technology, tools, and DIY platforms have.. 4 min read ## [4 Ways Fieldwork Takes Care of Your Brand by Taking Care of Focus Group Participants](https://blog.fieldwork.com/4-ways-fieldwork-takes-care-of-your-brand-by-taking-care-of-focus-group-participants) ## [4 Ways Fieldwork Takes Care of Your Brand by Taking Care of Focus Group Participants](https://blog.fieldwork.com/4-ways-fieldwork-takes-care-of-your-brand-by-taking-care-of-focus-group-participants) As a leading qualitative research partner, Fieldwork understands the critical role that.. 2 min read ## [Highlights from Global Focus Group Week 2023](https://blog.fieldwork.com/highlights-from-global-focus-group-week-2023) ## [Highlights from Global Focus Group Week 2023](https://blog.fieldwork.com/highlights-from-global-focus-group-week-2023) When your co-workers, colleagues, and clients are amazing, it's really not that hard to celebrate... 4 min read ## [The Power of Passion with Jessica Josset](https://blog.fieldwork.com/the-power-of-passion-with-jessica-josset) ## [The Power of Passion with Jessica Josset](https://blog.fieldwork.com/the-power-of-passion-with-jessica-josset) In this episode of the Access to Anyone podcast, host Michael Roderick engages in a captivating.. 2 min read ## [Fieldwork's Secret Sauce for Great Client Relationships with Adrien Whittemore](https://blog.fieldwork.com/fieldworks-secret-sauce-for-great-client-relationships-with-adrien-whittemore) ## [Fieldwork's Secret Sauce for Great Client Relationships with Adrien Whittemore](https://blog.fieldwork.com/fieldworks-secret-sauce-for-great-client-relationships-with-adrien-whittemore) Building great client relationships also requires a unique blend of elements. Unlike condiments,.. 1 min read ## [Beyond the Welcome: How Fieldwork goes Above and Beyond](https://blog.fieldwork.com/beyond-the-welcome-how-fieldwork-goes-above-and-beyond) ## [Beyond the Welcome: How Fieldwork goes Above and Beyond](https://blog.fieldwork.com/beyond-the-welcome-how-fieldwork-goes-above-and-beyond) We pride ourselves on being more than just a focus group facility. Our intent lies squarely on.. 2 min read ## [UX Design for Wearables: Securing the Right Location](https://blog.fieldwork.com/ux-design-for-wearables-securing-the-right-location) ## [UX Design for Wearables: Securing the Right Location](https://blog.fieldwork.com/ux-design-for-wearables-securing-the-right-location) Wearable technology is becoming increasingly popular, making it even more important to prioritize.. 4 min read ## [UX Design for Wearables: Working with a Recruitment Partner](https://blog.fieldwork.com/ux-design-for-wearables-working-with-a-recruitment-partner) ## [UX Design for Wearables: Working with a Recruitment Partner](https://blog.fieldwork.com/ux-design-for-wearables-working-with-a-recruitment-partner) Wearable technology has become an integral part of our daily lives, with the demand for these.. 3 min read ## [The Limits of AI: Why In-Person Research Matters More Than Ever](https://blog.fieldwork.com/the-limits-of-ai-why-in-person-research-matters-more-than-ever) ## [The Limits of AI: Why In-Person Research Matters More Than Ever](https://blog.fieldwork.com/the-limits-of-ai-why-in-person-research-matters-more-than-ever) Businesses are turning to chatbots, conversational AI, and online research methods to collect.. 3 min read ## [Dancing Face to Face with Kelsey Buttimer on the Conversations in Depth Podcast](https://blog.fieldwork.com/dancing-face-to-face-with-kelsey-buttimer-on-conversations-in-depth) ## [Dancing Face to Face with Kelsey Buttimer on the Conversations in Depth Podcast](https://blog.fieldwork.com/dancing-face-to-face-with-kelsey-buttimer-on-conversations-in-depth) Join Kelsey Buttimer, the president of Fieldwork Chicago, and Mike Carlon on Conversations in.. 1 min read ## [Our Space is Yours: Creating a Familiar and Welcoming Environment for Market Research](https://blog.fieldwork.com/our-space-is-yours-creating-a-familiar-and-welcoming-environment-for-market-research) ## [Our Space is Yours: Creating a Familiar and Welcoming Environment for Market Research](https://blog.fieldwork.com/our-space-is-yours-creating-a-familiar-and-welcoming-environment-for-market-research) Market research serves as a cornerstone for brands, providing a valuable understanding of their.. 3 min read ## [Fieldwork's People-First Approach](https://blog.fieldwork.com/fieldworks-people-first-approach) ## [Fieldwork's People-First Approach](https://blog.fieldwork.com/fieldworks-people-first-approach) March is Women's History Month, a time to celebrate the countless contributions women have made.. 6 min read ## [Local Staff that Understands the Culture: How Fieldwork's Recruitment Fuels Quality Insights](https://blog.fieldwork.com/local-staff-that-understands-the-culture-how-fieldworks-recruitment-fuels-quality-insights) ## [Local Staff that Understands the Culture: How Fieldwork's Recruitment Fuels Quality Insights](https://blog.fieldwork.com/local-staff-that-understands-the-culture-how-fieldworks-recruitment-fuels-quality-insights) Successful qualitative studies heavily rely on the quality of the respondents involved. In fact,.. 2 min read ## [How Fieldwork Maintains Personally Identifiable Information (PII) Security Standards in Market Research](https://blog.fieldwork.com/how-fieldwork-maintains-personally-identifiable-information-security-standards-in-market-research) ## [How Fieldwork Maintains Personally Identifiable Information (PII) Security Standards in Market Research](https://blog.fieldwork.com/how-fieldwork-maintains-personally-identifiable-information-security-standards-in-market-research) In the complex world of market research, there exists a dual responsibility: On the one hand,.. 2 min read ## [Time Saving Strategies for Market Research Project Management](https://blog.fieldwork.com/time-saving-strategies-for-market-research-project-management) ## [Time Saving Strategies for Market Research Project Management](https://blog.fieldwork.com/time-saving-strategies-for-market-research-project-management) As the demands of market research become more intense, you may find yourself struggling to balance.. 7 min read ## [Going Above and Beyond: Your Qualitative Research Support System](https://blog.fieldwork.com/going-above-and-beyond-your-qualitative-research-support-system) ## [Going Above and Beyond: Your Qualitative Research Support System](https://blog.fieldwork.com/going-above-and-beyond-your-qualitative-research-support-system) Fieldwork Minneapolis President, Natalie Renna, joins Insightrix Podcast host, Sharday Torgerson,.. ## [3 Things We Want You to Know About Fieldwork Recruitment and Our Respondents](https://blog.fieldwork.com/three-things-we-want-you-to-know-about-fieldwork-recruitment-and-our-respondents) ## [3 Things We Want You to Know About Fieldwork Recruitment and Our Respondents](https://blog.fieldwork.com/three-things-we-want-you-to-know-about-fieldwork-recruitment-and-our-respondents) Fieldwork knows that finding the right respondents to provide insight and give feedback is crucial.. 1 min read ## [3 Reasons Qualitative Data is the Key to a Winning Trial Theory](https://blog.fieldwork.com/3-reasons-qualitative-data-is-the-key-to-a-winning-trial-theory) ## [3 Reasons Qualitative Data is the Key to a Winning Trial Theory](https://blog.fieldwork.com/3-reasons-qualitative-data-is-the-key-to-a-winning-trial-theory) At verdict time, the most compelling story wins. But how do you ensure your trial narrative will.. 4 min read ## [Mock Trial Simulation and Gauging the Strength of Your Case](https://blog.fieldwork.com/mock-trial-simulation-and-gauging-the-strength-of-your-case) ## [Mock Trial Simulation and Gauging the Strength of Your Case](https://blog.fieldwork.com/mock-trial-simulation-and-gauging-the-strength-of-your-case) Trials are complicated and waiting for the verdict can be nerve-racking. As a legal professional.. 3 min read ## [How to Ensure Human Factors Testing Standards are Met in a Market Research Facility](https://blog.fieldwork.com/how-to-ensure-human-factors-testing-standards-are-met-in-a-market-research-facility) ## [How to Ensure Human Factors Testing Standards are Met in a Market Research Facility](https://blog.fieldwork.com/how-to-ensure-human-factors-testing-standards-are-met-in-a-market-research-facility) What is human factors testing? Human factors testing examines how the user, whether patient or.. 4 min read ## [4 Things UX/CX Recruiting Pros Know About Ensuring High Participant Show Rates](https://blog.fieldwork.com/4-things-ux-cx-recruiting-pros-know-about-ensuring-high-particpant-show-rates) ## [4 Things UX/CX Recruiting Pros Know About Ensuring High Participant Show Rates](https://blog.fieldwork.com/4-things-ux-cx-recruiting-pros-know-about-ensuring-high-particpant-show-rates) Show rates refer to the number or percentage of participants who show up for their scheduled.. 2 min read ## [9 Must-Ask Questions to Ensure Security and Privacy for UX Testing Outside Your Facility](https://blog.fieldwork.com/9-must-ask-questions-to-ensure-security-and-privacy-for-ux-testing-outside-your-facility) ## [9 Must-Ask Questions to Ensure Security and Privacy for UX Testing Outside Your Facility](https://blog.fieldwork.com/9-must-ask-questions-to-ensure-security-and-privacy-for-ux-testing-outside-your-facility) The Value of UX Research User experience (UX) research is the study of how people interact with.. 3 min read ## [Fieldwork's Nationwide Venues Feature](https://blog.fieldwork.com/fieldwork-facilities-feature) ## [Fieldwork's Nationwide Venues Feature](https://blog.fieldwork.com/fieldwork-facilities-feature) Fieldwork sets the standard for premier qualitative research facilities. From east coast to west.. ## [The Power of In-Person Research with Aryn O'Donnell](https://blog.fieldwork.com/aryn-odonnell-on-now-thats-significant) ## [The Power of In-Person Research with Aryn O'Donnell](https://blog.fieldwork.com/aryn-odonnell-on-now-thats-significant) Change is inevitable, but not all change is negative. As the industry has changed over the years –.. 1 min read ## [The Balancing Act: In-Person vs Digital Research with Aryn O'Donnell](https://blog.fieldwork.com/the-balancing-act-in-person-vs-digital-research-with-aryn-odonnell) ## [The Balancing Act: In-Person vs Digital Research with Aryn O'Donnell](https://blog.fieldwork.com/the-balancing-act-in-person-vs-digital-research-with-aryn-odonnell) Aryn O'Donnell, Vice President of Corporate Services at Fieldwork Inc, joins host Jamin Brazil on.. 1 min read ## [7 Top Tips to Make Your Next Mock Jury Project a Success](https://blog.fieldwork.com/7-top-tips-to-make-your-next-mock-jury-project-a-success) ## [7 Top Tips to Make Your Next Mock Jury Project a Success](https://blog.fieldwork.com/7-top-tips-to-make-your-next-mock-jury-project-a-success) Mock trial cases are a powerful tool for case testing and evaluation as well as overall trial.. 1 min read ## [6 Reasons To Choose a Fieldwork Facility Over a Hotel for Your Mock Trial Venue](https://blog.fieldwork.com/six-reasons-to-choose-a-fieldwork-facility-over-a-hotel-for-your-mock-trial) ## [6 Reasons To Choose a Fieldwork Facility Over a Hotel for Your Mock Trial Venue](https://blog.fieldwork.com/six-reasons-to-choose-a-fieldwork-facility-over-a-hotel-for-your-mock-trial) Mock trial scenarios are one of the best ways for legal consultants and attorneys to understand.. 5 min read ## [Preparing for the Future of Research with Crystal Majik](https://blog.fieldwork.com/preparing-for-the-future-of-research) ## [Preparing for the Future of Research with Crystal Majik](https://blog.fieldwork.com/preparing-for-the-future-of-research) In this episode of our podcast miniseries, Flight Patterns with Fieldwork, Crystal Majik of.. 2 min read ## [The Role of Service in Research](https://blog.fieldwork.com/the-role-of-service-in-research) ## [The Role of Service in Research](https://blog.fieldwork.com/the-role-of-service-in-research) In the second episode of our miniseries, Flight Patterns with Fieldwork, Aryn O'Donnell, Vice.. 1 min read ## [Meet Your Match: Targeting the Best Medical Respondents Digitally](https://blog.fieldwork.com/meet-your-match-targeting-the-best-medical-respondents-digitally) ## [Meet Your Match: Targeting the Best Medical Respondents Digitally](https://blog.fieldwork.com/meet-your-match-targeting-the-best-medical-respondents-digitally) Recruiting market research participants is one of the most crucial parts of any study, but it’s.. 1 min read ## [Navigating the Shifting Tides of Market Research Services](https://blog.fieldwork.com/navigating-the-shifting-tides-of-market-research-services) ## [Navigating the Shifting Tides of Market Research Services](https://blog.fieldwork.com/navigating-the-shifting-tides-of-market-research-services) Sarah Kotva, Vice President of Fieldwork Inc, joins Ponderings from the Perch host Priscilla.. 1 min read ## [From Recruitment to Compensation – How Fieldwork is an Ideal UX Testing Partner](https://blog.fieldwork.com/from-recruitment-to-compensation-how-fieldwork-is-an-ideal-ux-testing-partner) ## [From Recruitment to Compensation – How Fieldwork is an Ideal UX Testing Partner](https://blog.fieldwork.com/from-recruitment-to-compensation-how-fieldwork-is-an-ideal-ux-testing-partner) To optimize user experience, you need to uncover user behavior, needs, and motivations. UX research.. 3 min read ## [Fieldwork Boston's Medical Testing Simulation Center](https://blog.fieldwork.com/fieldwork-bostons-medical-testing-simulation-center) ## [Fieldwork Boston's Medical Testing Simulation Center](https://blog.fieldwork.com/fieldwork-bostons-medical-testing-simulation-center) Usability testing of medical devices is complex and specific. Enormous technical challenges,.. 2 min read ## [6 Competitive Advantages of In-Person Research](https://blog.fieldwork.com/6-competitive-advantages-of-in-person-research) ## [6 Competitive Advantages of In-Person Research](https://blog.fieldwork.com/6-competitive-advantages-of-in-person-research) While advancements in online platforms have made virtual easier, there is nothing like face-to-face.. 4 min read ## [Conducting Qualitative Research During Crunch Time](https://blog.fieldwork.com/conducting-qualitative-research-during-crunch-time) ## [Conducting Qualitative Research During Crunch Time](https://blog.fieldwork.com/conducting-qualitative-research-during-crunch-time) Picture this – your client calls in a panic needing last minute sessions, with three different.. 4 min read ## [Expert Medical Device Testing Must-Haves](https://blog.fieldwork.com/expert-medical-device-testing-must-haves) ## [Expert Medical Device Testing Must-Haves](https://blog.fieldwork.com/expert-medical-device-testing-must-haves) In the highly regulated world of medical device testing, details are important. Established.. 4 min read ## [5 Keys to Launching Successful International Research](https://blog.fieldwork.com/5-keys-to-launching-successful-international-research) ## [5 Keys to Launching Successful International Research](https://blog.fieldwork.com/5-keys-to-launching-successful-international-research) Market research is crucial to expanding your organization’s global footprint. While you may have.. 3 min read ## [How to Convince Your Stakeholders to Conduct In-Person Research](https://blog.fieldwork.com/how-to-convince-your-stakeholders-to-conduct-in-person-research) ## [How to Convince Your Stakeholders to Conduct In-Person Research](https://blog.fieldwork.com/how-to-convince-your-stakeholders-to-conduct-in-person-research) While global circumstances required that we find creative ways to gain insights from consumers,.. 1 min read ## [How Fieldwork Recruits Your Target Audience](https://blog.fieldwork.com/how-fieldwork-recruits-your-target-audience) ## [How Fieldwork Recruits Your Target Audience](https://blog.fieldwork.com/how-fieldwork-recruits-your-target-audience) From small towns to global cities and niche audiences to mass numbers, Fieldwork has earned the.. 2 min read ## [7 Top Moderator Tips to Increase Respondent Engagement](https://blog.fieldwork.com/top-moderator-tips-to-increase-respondent-engagement) ## [7 Top Moderator Tips to Increase Respondent Engagement](https://blog.fieldwork.com/top-moderator-tips-to-increase-respondent-engagement) Focus groups are a tried-and-true research methodology where respondent engagement is vital to.. 4 min read ## [The Magic of In-Person Research](https://blog.fieldwork.com/the-magic-of-in-person-research) ## [The Magic of In-Person Research](https://blog.fieldwork.com/the-magic-of-in-person-research) There is a time and place for everything when it comes to researching and connecting with your.. 3 min read ## [Sarah Kotva’s Journey to Market Research](https://blog.fieldwork.com/sarah-kotvas-journey-to-market-research) ## [Sarah Kotva’s Journey to Market Research](https://blog.fieldwork.com/sarah-kotvas-journey-to-market-research) Fieldworkers thrive on collaboration. It's ingrained into the ethos of the organization. 1 min read ## [9 Best Tips When Conducting Online Focus Groups](https://blog.fieldwork.com/9-best-tips-when-conducting-online-focus-groups) ## [9 Best Tips When Conducting Online Focus Groups](https://blog.fieldwork.com/9-best-tips-when-conducting-online-focus-groups) If there were one cardinal sin of conducting virtual research, it would be the assumption that it.. 5 min read ## [Think Like a Fieldworker](https://blog.fieldwork.com/think-like-a-fieldworker) ## [Think Like a Fieldworker](https://blog.fieldwork.com/think-like-a-fieldworker) Fieldworkers are true problem solvers. It's engrained into the ethos of the organization. 1 min read ## [Best Practices for UX Research With Kids](https://blog.fieldwork.com/taste-tests-and-ux-research-with-kids-best-practices-beyond-the-pandemic) ## [Best Practices for UX Research With Kids](https://blog.fieldwork.com/taste-tests-and-ux-research-with-kids-best-practices-beyond-the-pandemic) “When I was a kid…” the phrase begins. What typically follows is some story in which “kids these.. 5 min read ## [3 Keys to Improving Your Medical Device Usability Planning](https://blog.fieldwork.com/keys-to-improving-your-medical-device-usability-planning) ## [3 Keys to Improving Your Medical Device Usability Planning](https://blog.fieldwork.com/keys-to-improving-your-medical-device-usability-planning) Human factors testing of medical devices, especially those in the process for FDA approval, can be.. 3 min read ## [FAQ: Fieldwork Management of Mock Trial Scenarios](https://blog.fieldwork.com/faq-fieldwork-management-of-mock-trial-scenarios) ## [FAQ: Fieldwork Management of Mock Trial Scenarios](https://blog.fieldwork.com/faq-fieldwork-management-of-mock-trial-scenarios) At Fieldwork, our job is to create the right environment for focus groups, mock juries, and other.. 3 min read ## [Before, During, and After a Medical Device Usability Study](https://blog.fieldwork.com/before-during-and-after-a-medical-device-usability-study) ## [Before, During, and After a Medical Device Usability Study](https://blog.fieldwork.com/before-during-and-after-a-medical-device-usability-study) The medical device industry is booming. Innovative companies are pioneering technology, bringing.. 4 min read ## [5 Questions to Ask Your Medical Device Market Research Recruiting Partner](https://blog.fieldwork.com/questions-to-ask-your-medical-device-market-research-recruiting-partner) ## [5 Questions to Ask Your Medical Device Market Research Recruiting Partner](https://blog.fieldwork.com/questions-to-ask-your-medical-device-market-research-recruiting-partner) Data and insights from the right respondents are the cornerstones of valuable medical device.. 3 min read ## [CPG Insights in a Post-COVID World](https://blog.fieldwork.com/cpg-insights-in-a-post-covid-world) ## [CPG Insights in a Post-COVID World](https://blog.fieldwork.com/cpg-insights-in-a-post-covid-world) One thing we now know about the global pandemic is that patterns were interrupted. A fall and.. 3 min read ## [5 Considerations For Human Factors Testing](https://blog.fieldwork.com/considerations-for-human-factors-testing) ## [5 Considerations For Human Factors Testing](https://blog.fieldwork.com/considerations-for-human-factors-testing) The medical device industry is an innovation hot spot. Each of these innovations goes through.. 3 min read ## [Think You’ve Had a Challenging Research Situation? Now Try that with Kids!](https://blog.fieldwork.com/challenging-research-situation-with-kids) ## [Think You’ve Had a Challenging Research Situation? Now Try that with Kids!](https://blog.fieldwork.com/challenging-research-situation-with-kids) You can imagine that conversations in a small focus group, or an in-depth interview (IDI) can be.. 4 min read ## [3 Pitfalls of DIY Recruiting](https://blog.fieldwork.com/pitfalls-of-diy-recruiting) ## [3 Pitfalls of DIY Recruiting](https://blog.fieldwork.com/pitfalls-of-diy-recruiting) If 2020 were a word we might choose DISRUPTION. Lives were disrupted. Travel was disrupted. Work.. 3 min read ## [Embrace the Research Space: Face-to-Face is Back and Here to Stay](https://blog.fieldwork.com/embrace-the-research-space-face-to-face-is-back-and-here-to-stay) ## [Embrace the Research Space: Face-to-Face is Back and Here to Stay](https://blog.fieldwork.com/embrace-the-research-space-face-to-face-is-back-and-here-to-stay) For many years, the main concern for research has been agility. Getting research done quickly was a.. 2 min read ## [Fieldwork's Response to COVID-19](https://blog.fieldwork.com/fieldwork-response-to-covid-19) ## [Fieldwork's Response to COVID-19](https://blog.fieldwork.com/fieldwork-response-to-covid-19) Fieldwork’s Commitment to Safe, Successful In-Person Research Fieldwork remains committed to the.. ## [Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups](https://blog.fieldwork.com/fieldworks-two-sided-approach-for-successful-virtual-focus-groups) ## [Fieldwork's Two-Sided Approach for Successful Virtual Focus Groups](https://blog.fieldwork.com/fieldworks-two-sided-approach-for-successful-virtual-focus-groups) “By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t set out on a.. 3 min read ## [Return to In-Person Research](https://blog.fieldwork.com/return-to-in-person-research) ## [Return to In-Person Research](https://blog.fieldwork.com/return-to-in-person-research) ## [Navigating Uncharted Waters with Sarah Kotva](https://blog.fieldwork.com/sarah-kotva-navigating-uncharted-waters) ## [Navigating Uncharted Waters with Sarah Kotva](https://blog.fieldwork.com/sarah-kotva-navigating-uncharted-waters) Sarah Kotva, VP and Partner at Fieldwork, was a guest on Little Bird Marketing's Ponderings From.. 1 min read ## [Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups](https://blog.fieldwork.com/locals-only-how-fieldwork-recruits-locally-for-virtual-focus-groups) ## [Locals Only: How Fieldwork Recruits Locally for Virtual Focus Groups](https://blog.fieldwork.com/locals-only-how-fieldwork-recruits-locally-for-virtual-focus-groups) Moderators who conduct traditional facility-based qualitative research have long been the road.. 3 min read ## [Communication Keys During a Crisis](https://blog.fieldwork.com/becky-harrison-communication-keys-during-a-crisis) ## [Communication Keys During a Crisis](https://blog.fieldwork.com/becky-harrison-communication-keys-during-a-crisis) Becky Harrison, President of Fieldwork Fort Lee, NJ and Fieldwork New York City, was a guest on.. 1 min read ## [8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group](https://blog.fieldwork.com/8-tips-for-the-perfect-blend-of-customer-service-and-technology-for-your-online-focus-group) ## [8 Tips for the Perfect Blend of Customer Service and Technology for Your Online Focus Group](https://blog.fieldwork.com/8-tips-for-the-perfect-blend-of-customer-service-and-technology-for-your-online-focus-group) While online focus groups have been in use for a long time, it was not until recently many insights.. 5 min read ## [5 Reasons Moderators Choose Virtual Research](https://blog.fieldwork.com/reasons-moderators-choose-virtual-research) ## [5 Reasons Moderators Choose Virtual Research](https://blog.fieldwork.com/reasons-moderators-choose-virtual-research) We're living in a time where many focus groups and other qualitative projects are shifting to.. 1 min read ## [How Fieldwork is Built to Adapt](https://blog.fieldwork.com/how-fieldwork-is-built-to-adapt-during-unforeseen-circumstances) ## [How Fieldwork is Built to Adapt](https://blog.fieldwork.com/how-fieldwork-is-built-to-adapt-during-unforeseen-circumstances) The need for flexibility is imperative in any business environment. In light of stay-at-home.. 3 min read ## [Celebrating Success in Uncertain Times](https://blog.fieldwork.com/natalie-renna-celebrating-success-in-uncertain-times) ## [Celebrating Success in Uncertain Times](https://blog.fieldwork.com/natalie-renna-celebrating-success-in-uncertain-times) Natalie Renna, President of Fieldwork Minneapolis, joined host Priscilla McKinney on Little Bird.. 1 min read ## [How Fieldwork Uses Social Media to Recruit Fresh Respondents](https://blog.fieldwork.com/how-fieldwork-uses-social-media-to-recruit-fresh-respondents-in-this-unique-time) ## [How Fieldwork Uses Social Media to Recruit Fresh Respondents](https://blog.fieldwork.com/how-fieldwork-uses-social-media-to-recruit-fresh-respondents-in-this-unique-time) Flexibility is key during times of uncertainty. Virtual focus groups, when properly recruited and.. 2 min read ## [Qualitative Market Research: Pros & Cons of Moving Your Study Online](https://blog.fieldwork.com/qualitative-market-research-pros-cons-of-moving-your-study-online) ## [Qualitative Market Research: Pros & Cons of Moving Your Study Online](https://blog.fieldwork.com/qualitative-market-research-pros-cons-of-moving-your-study-online) Data collection is a constant puzzle from product development to marketing & sales, but put all the.. 3 min read ## [The Importance of Workplace Culture](https://blog.fieldwork.com/the-importance-of-workplace-culture) ## [The Importance of Workplace Culture](https://blog.fieldwork.com/the-importance-of-workplace-culture) It's rare these days to find employees who have stayed with the same company after a handful of.. 1 min read ## [Q & A: Fieldwork LA - Orange County President Kami Celano on Sourcing Quality Research Participants](https://blog.fieldwork.com/la-orange-county-president-kami-celano-on-sourcing-quality-research-participants-no-matter-the-location) ## [Q & A: Fieldwork LA - Orange County President Kami Celano on Sourcing Quality Research Participants](https://blog.fieldwork.com/la-orange-county-president-kami-celano-on-sourcing-quality-research-participants-no-matter-the-location) Our world-class Fieldwork facilities are run by local Presidents who play a major role in fostering.. 3 min read ## [One Stop Shop: Market Research Services Made Easy](https://blog.fieldwork.com/one-stop-shop-market-research-services-made-easy) ## [One Stop Shop: Market Research Services Made Easy](https://blog.fieldwork.com/one-stop-shop-market-research-services-made-easy) If there’s one guarantee about conducting research it’s that it can become overwhelming. From.. 2 min read ## [Identifying Ideal Market Research Recruits through Support Groups](https://blog.fieldwork.com/identifying-ideal-market-research-recruits-through-support-groups) ## [Identifying Ideal Market Research Recruits through Support Groups](https://blog.fieldwork.com/identifying-ideal-market-research-recruits-through-support-groups) Sometimes in order to find ideal respondents for your research you have to think outside the box... 1 min read ## [Talking the Talk: Building Meaningful Relationships in the Medical Field](https://blog.fieldwork.com/talking-the-talk-building-meaningful-relationships-in-the-medical-field) ## [Talking the Talk: Building Meaningful Relationships in the Medical Field](https://blog.fieldwork.com/talking-the-talk-building-meaningful-relationships-in-the-medical-field) Medical research is a different beast than other research types. So too is the recruiting process.. 1 min read ## [Q & A: Fieldwork Atlanta President Kate Krohn on Respondent Recruitment Excellence](https://blog.fieldwork.com/q-a-fieldwork-atlanta-president-kate-krohn-on-recruitment-excellence) ## [Q & A: Fieldwork Atlanta President Kate Krohn on Respondent Recruitment Excellence](https://blog.fieldwork.com/q-a-fieldwork-atlanta-president-kate-krohn-on-recruitment-excellence) At Fieldwork, our world-class facilities are run by local presidents who are proactive in the.. 4 min read ## [8 Examples of When to Use Online Research](https://blog.fieldwork.com/8-examples-of-when-to-use-online-research) ## [8 Examples of When to Use Online Research](https://blog.fieldwork.com/8-examples-of-when-to-use-online-research) When it comes to qualitative research, in-person research is the gold standard. With in-person.. 2 min read ## [4 Essentials for Effective In-Facility Research](https://blog.fieldwork.com/4-essentials-for-effective-in-facility-research) ## [4 Essentials for Effective In-Facility Research](https://blog.fieldwork.com/4-essentials-for-effective-in-facility-research) Conducting focus groups is one of the best ways to gain valuable insights when performing market.. 1 min read ## [Q & A: Fieldwork Dallas President Jessica Josset on Legal Focus Groups and Mock Juries](https://blog.fieldwork.com/q-a-fieldwork-dallas-president-jessica-josset-on-legal-focus-groups-and-mock-juries) ## [Q & A: Fieldwork Dallas President Jessica Josset on Legal Focus Groups and Mock Juries](https://blog.fieldwork.com/q-a-fieldwork-dallas-president-jessica-josset-on-legal-focus-groups-and-mock-juries) At Fieldwork, our world-class facilities are run by local presidents who are proactive in the.. 4 min read ## [The Difference Between Medical and Consumer Recruitment for Market Research](https://blog.fieldwork.com/understanding-the-difference-between-medical-and-consumer-recruitment-for-market-research) ## [The Difference Between Medical and Consumer Recruitment for Market Research](https://blog.fieldwork.com/understanding-the-difference-between-medical-and-consumer-recruitment-for-market-research) If you're conducting market research for a healthcare study such as voice-of-the-patient, medical.. 2 min read ## [Needle In a Haystack: Finding Low Incidence Medical Respondents](https://blog.fieldwork.com/needle-in-a-haystack-finding-low-incidence-medical-respondents) ## [Needle In a Haystack: Finding Low Incidence Medical Respondents](https://blog.fieldwork.com/needle-in-a-haystack-finding-low-incidence-medical-respondents) 1 min read ## [Our Place or Yours: Fieldwork Anywhere](https://blog.fieldwork.com/our-place-or-yours-fieldwork-anywhere) ## [Our Place or Yours: Fieldwork Anywhere](https://blog.fieldwork.com/our-place-or-yours-fieldwork-anywhere) What happens when you need to complete research in an area without a research facility nearby? What.. 2 min read ## [Pro Tips for Respondent Recruiting](https://blog.fieldwork.com/pro-tips-and-future-predictions-for-respondent-recruiting) ## [Pro Tips for Respondent Recruiting](https://blog.fieldwork.com/pro-tips-and-future-predictions-for-respondent-recruiting) As a company that has specialized in recruiting for over 35 years, Fieldwork has implemented.. 5 min read ## [Q & A: Fieldwork Chicago-Schaumburg & NRC President Karyn Picchiotti on Market Research Recruitment](https://blog.fieldwork.com/q-a-fieldwork-chicago-schaumburg-and-nrc-president-karyn-picchiotti-on-market-research-recruitment) ## [Q & A: Fieldwork Chicago-Schaumburg & NRC President Karyn Picchiotti on Market Research Recruitment](https://blog.fieldwork.com/q-a-fieldwork-chicago-schaumburg-and-nrc-president-karyn-picchiotti-on-market-research-recruitment) At Fieldwork, our world-class facilities are run by local presidents who are proactive in the.. 4 min read ## [Making the Connections: Aryn O'Donnell On What Drives Organizational Success](https://blog.fieldwork.com/making-the-connections-aryn-odonnell-on-what-drives-organizational-success) ## [Making the Connections: Aryn O'Donnell On What Drives Organizational Success](https://blog.fieldwork.com/making-the-connections-aryn-odonnell-on-what-drives-organizational-success) Curious about how Fieldwork became one of the leading providers of market research facilities and.. 1 min read ## [The 2019 Quirk's Event Round Up](https://blog.fieldwork.com/the-2019-quirks-event-round-up) ## [The 2019 Quirk's Event Round Up](https://blog.fieldwork.com/the-2019-quirks-event-round-up) The Quirk’s Event conferences may have finally come to a close for the season, but their impact on.. 1 min read ## [Daily Updates: Knowledge is Power](https://blog.fieldwork.com/daily-updates-knowledge-is-power) ## [Daily Updates: Knowledge is Power](https://blog.fieldwork.com/daily-updates-knowledge-is-power) You have a lot of responsibilities to manage. We understand. Fieldwork provides daily updates to.. 1 min read ## [Q & A: Fieldwork Denver President Nikki Darré on Successful Medical Research Recruiting](https://blog.fieldwork.com/q-a-fieldwork-denver-president-nikki-darré-on-successful-medical-research-recruiting) ## [Q & A: Fieldwork Denver President Nikki Darré on Successful Medical Research Recruiting](https://blog.fieldwork.com/q-a-fieldwork-denver-president-nikki-darré-on-successful-medical-research-recruiting) The Presidents of our Fieldwork offices see the daily ebbs and flows of market research. They make.. 7 min read ## [2019 QRCA Event Round Up](https://blog.fieldwork.com/2019-qrca-event-round-up) ## [2019 QRCA Event Round Up](https://blog.fieldwork.com/2019-qrca-event-round-up) If you’re in market research, you know how important conferences are to the industry’s future... 1 min read ## [5 Ways to Find an Online Research Provider You Can Trust](https://blog.fieldwork.com/5-ways-to-find-an-online-research-provider-you-can-trust) ## [5 Ways to Find an Online Research Provider You Can Trust](https://blog.fieldwork.com/5-ways-to-find-an-online-research-provider-you-can-trust) There are many online research tools and suppliers available now. Taking time to find the right.. 1 min read ## [Is Your Focus Group Facility Dressed for Success?](https://blog.fieldwork.com/is-your-focus-group-facility-dressed-for-success) ## [Is Your Focus Group Facility Dressed for Success?](https://blog.fieldwork.com/is-your-focus-group-facility-dressed-for-success) First impressions really are important. 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That’s in.. 2 min read ## [The Importance of Having a Local and National Recruitment Database](https://blog.fieldwork.com/the-importance-of-having-a-local-and-national-recruitment-database) ## [The Importance of Having a Local and National Recruitment Database](https://blog.fieldwork.com/the-importance-of-having-a-local-and-national-recruitment-database) Your perfect respondents exist somewhere - just like that proverbial needle in the haystack. 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